Sr. Digital Marketing Specialist

$74,637 - $111,955/Yr

Comcast - Willow Grove, PA

Full-time - Mid Level

Willow Grove, PA

Broadcasting and Content Providers

About the position

The Senior Digital Marketing Specialist at Comcast is responsible for enhancing the company's digital marketing efforts through effective communication and advertising strategies. This role involves collaborating with sales and marketing teams to develop and implement innovative marketing campaigns, manage social media presence, and analyze marketing performance metrics. The specialist will also serve as a liaison between various departments, ensuring that marketing initiatives align with company goals and customer needs.

Responsibilities

• Assist in managing CTS social media presence, primarily on LinkedIn, using Sprinklr.
• Oversee digital advertising across various platforms and industry publications.
• Monitor SEO and paid search initiatives.
• Measure marketing program success using Google Analytics 4.
• Drive employee advocacy through programs like Comcast Ambassadors.
• Navigate Content Management System (CMS) for website enhancements, form integration, and customer journey management.
• Improve user experiences and personalize digital content.
• Develop skills in marketing technology platforms, including account-based marketing, marketing automation, and Salesforce CRM.
• Lead projects with strong project management skills.
• Collaborate with internal teams and external vendors on projects and initiatives.
• Perform other duties as assigned.

Requirements

• 5-7 years of relevant work experience in social media management.
• Experience in digital advertising and account-based marketing.
• Proficiency in Content Management Systems (CMS) for website management.
• Knowledge of SEO and paid search strategies.
• Experience with Google Analytics 4.
• Strong attention to design and detail.

Nice-to-haves

• Experience in employee advocacy for social media.
• Knowledge of media buying.
• B2B marketing experience.

Benefits

• Medical & Dental
• 401(k) Savings Plan
• Generous paid time off
• Adoption assistance
• Childcare resources
• Pet insurance
• Free digital TV and internet for full-time employees
• Discount tickets for Universal Resorts.