Sr. Director, Creative

$134,700 - $224,500/Yr

TIAA - Frisco, TX

Full-time - Senior

Frisco, TX

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Sr. Director, Creative role at TIAA is focused on leading innovative creative expression through design and copywriting across various channels. This position involves managing a team of designers and copywriters to produce impactful work for both Institutional and Consumer audiences, ensuring that all creative outputs align with brand standards and effectively communicate the brand's story.

Responsibilities

• Lead team to develop full spectrum of creative that tells the story of the brand in a way that is highly impactful and moves people through design and copywriting
• Collaborate with stakeholders to conceive and develop outstanding content and ensure breakthrough and relevant outcomes
• Create best-in-class design that is ownable and differentiated for key projects
• Write/co-write copy that drives action from targeted audiences
• Manage team workload and priorities on a day-to-day basis to ensure all project requests are met and effectively prioritized
• Work with offshore team members to ensure seamless project handoff to maximize speed
• Ensure the work is consistent with brand standards, tone of voice, and visual identity
• Manage projects through WorkFront project management system

Requirements

• 5+ years of marketing design and copywriting experience in financial services or retirement industry
• Demonstrated track record of design and copywriting, with samples
• Demonstrated skills communicating to an institutional audience as well as to a consumer audience
• Experience leading a team of creatives
• Experience with content management systems
• Experience in financial services
• High degree of proficiency with Adobe InDesign, Illustrator, Photoshop and Acrobat
• Proficiency in Microsoft Office
• Excellent interpersonal, oral, and written communication skills
• Ability to dynamically manage multiple projects at once, including frequent unexpected requests, with efficiency, urgency, and patience
• Exceptional design skills
• Strong copywriting skills
• Experience in executing creative for retirement and asset management
• Demonstrated understanding of modern, digital campaigns
• Ability to simplify and streamline content
• Proofreading experience

Nice-to-haves

• 7+ years of marketing design and copywriting experience in financial services or retirement industry

Benefits

• Comprehensive Total Rewards package
• Superior retirement program
• Highly competitive health, wellness and work life offerings