Sr. Director, Digital & Multichannel Marketing

Pacira Biosciences - San Francisco, CA

Full-time - Senior

San Francisco, CA

Chemical Manufacturing

About the position

The Senior Director, Digital & Multichannel Marketing at Pacira BioSciences, Inc. is a pivotal role responsible for shaping the digital landscape of the organization. This position entails setting the vision and leading the development of the company's digital infrastructure, non-personal marketing strategy, and advanced analytics capabilities. As the commercial point of contact for multichannel marketing initiatives, the Senior Director will collaborate closely with commercial and medical affairs leadership to implement a data-driven digital approach that enhances patient care and improves clinical outcomes. In this role, the Senior Director will oversee the creation of a comprehensive digital vision and strategy for both commercial and medical affairs, ensuring alignment with the broader corporate objectives. This includes developing global omnichannel capabilities and frameworks that empower local marketers to deliver consistent and positive customer experiences across various channels and customer types. The position requires strong leadership skills, the ability to articulate a clear vision, and a hands-on approach to operational details to ensure successful execution of marketing strategies. The Senior Director will also be responsible for fostering a customer-centric culture within the organization, building robust relationships with internal teams and external partners, and continuously innovating customer engagement techniques. This role will involve assessing current digital capabilities, defining future states, and developing a roadmap to achieve desired outcomes. Additionally, the Senior Director will lead a team dedicated to executing the global digital roadmap and enhancing the company's marketing technology stack to meet business needs.

Responsibilities

• Oversee the development of the Commercial and Medical Affairs digital vision, strategy, roadmap, and capabilities, including global omnichannel capabilities.
• Responsible for the development and socialization of the digital vision and strategy for the commercial and medical affairs organizations.
• Provide a vision, frameworks, and standards that allow local marketers to drive consistently positive customer experiences across customer types, brands, and channels.
• Lead a team embedded in the brands who help set and execute the overall digital strategy.
• Co-create and drive customer experience strategy across the organization ensuring buy-in and alignment with broader corporate and brand strategies.
• Build holistic relationships internally to drive a customer-centric culture as well as externally with partnering organizations to ensure alignment with customer needs.
• Oversee adherence to and execution of the customer experience strategy; strive to ensure that every customer receives a positive experience across multiple touch points.
• Assess the current state of advanced analytics and digital capabilities, define the future state, and develop a roadmap to reach the desired state.
• Continuously innovate customer engagement techniques to bring new ways of thinking to the brand and field teams.
• Oversee robust marketing mix analytics to inform business investments and targeting to enhance field execution, including predictive models and next best action.
• Socialize dashboards for all levels of the organization to demonstrate the effectiveness and ROI of digital initiatives, including agency performance.
• Lead a team responsible for the global digital roadmap and development of digital capabilities, including development of the digital omnichannel marketing program.
• Partner with Commercial Operations to oversee identification and implementation of innovation technology-solution needs and oversee marketing technology stack from a business-needs perspective.
• Aid and assist in the execution of digital campaigns through established capabilities.
• Lead, motivate, and inspire a team of professionals, fostering and actively supporting individual development, and recruiting new talents.

Requirements

• Bachelor's degree required; master's degree preferred.
• 14+ years related experience in the Pharma industry, with proven multichannel marketing experiences.
• 10+ years of people or project management experience.
• Experience in managing cross-functional teams and implementing programs and process improvements.
• Deep knowledge and understanding of multichannel marketing principles.
• Ability to think strategically and integrate multichannel engagement into business objectives and brand plans.
• Experience leveraging data and insights to inform strategies and optimize plans.
• Strong collaboration and influencing skills across all levels of an organization.
• Excellent verbal and written communication skills.
• Ability to travel up to 20% of time.

Nice-to-haves

• Biotech/pharmaceutical project/process management experience is a plus.

Benefits

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave