Sr. Director, Digital & Multichannel Marketing

Pacira Pharmaceuticals - San Francisco, CA

- Senior

San Francisco, CA

Chemical Manufacturing

About the position

The Senior Director, Digital & Multichannel Marketing will be responsible for setting the vision and leading the organizations digital infrastructure, non-personal marketing strategy, and advanced analytics capabilities. The position serves as the commercial point of contact for multichannel marketing initiatives across Pacira and works in close collaboration with commercial and medical affairs leadership to provide expertise in leading a data driven digital approach. Besides relevant functional expertise, strong leadership, the ability to both articulate a vision and dive into operational details when needed to see through execution, transformative change management, enterprise mindset, and experience working closely with senior leadership are required. This role is based in the San Francisco Bay area.

Responsibilities

• Oversee the development of the Commercial (and Medical Affairs) digital vision, strategy, roadmap, and capabilities, including global omnichannel capabilities
• Responsible for the development and socialization of the digital vision and strategy for the commercial and medical affairs organizations
• Provide a vision, frameworks and standards that allow local marketers to drive consistently positive customer experiences across customer types, brands, and channels
• Lead team embedded in the brands who help set and execute the overall digital strategy
• Co-create and drive customer experience strategy across the organization ensuring buy-in and alignment with broader corporate and brand strategies
• Build holistic relationships internally to drive a customer-centric culture as well as externally with partnering organizations (Advertising agencies, other 3rd party vendors) to ensure alignment with needs with customer needs
• Oversee adherence to and execution of the customer experience strategy; strive to ensure that every customer receives a positive experience across multiple touch points (Personal, online, mobile, call centers, etc.)
• Assess the current state of advanced analytics and digital capabilities define the future state and develop a roadmap to reach the desired state, in close collaboration with the relevant Global teams
• Continuously innovate customer engagement techniques to bring new ways of thinking to the brand and field teams
• Oversee robust marketing mix analytics to inform business investments and targeting to enhance field execution, including predictive models and next best action
• Socialize dashboards for all levels of the organization to demonstrate the effectiveness and ROI of digital initiatives, including agency performance.
• Lead a team responsible for the global digital roadmap and development of digital capabilities, including development of the digital omnichannel marketing program
• Partner with Commercial Operations to oversee identification and implementation of innovation technology-solution needs and oversee marketing technology stack from a business-needs perspective
• Aid and assist to the execution of digital campaigns through established capabilities
• Lead, motivate, and inspire a team of professionals, fostering and actively supporting individual development, and recruiting new talents
• The role's scope will span across patient, caregiver, and healthcare provider digital communication/engagement.

Requirements

• Bachelor's degree required; master's degree preferred
• 14+ years related experience in the Pharma industry, with proven multichannel marketing experiences
• 10+ years of people or project management experience
• Experience in managing cross-functional teams and implementing programs and process improvements
• Deep knowledge and understanding of multichannel marketing principles
• Ability to think strategically and integrate multichannel engagement into business objectives and brand plans
• Experience leveraging data and insights to inform strategies and optimize plans
• Strong collaboration and influencing skills across all levels of an organization
• Excellent verbal and written communication skills
• Ability to travel up to 20% of time
• Biotech/pharmaceutical project/process management, experience is a plus

Nice-to-haves

• Agile individual, capable of learning quickly and broadly
• Experience in building out new capabilities and businesses
• Strong interpersonal skills, able to communicate at all levels, engaging and enrolling people
• Positive and solution oriented to create new paths
• Strong analytical skills, detail-oriented and business acumen with focus on best practices and innovation and ensures digital initiatives generate material business and customer impact
• Entrepreneurial mind-set and team player
• Proven content management, social media, paid media, and SEO track record
• Excellent Microsoft Office skills including Word, Excel, and PowerPoint
• Excellent oral and written English communication skills
• Ability to travel up to 30%