Sr. Director, Field Marketing

$150,000 - $200,000/Yr

Onestream Software - Rochester, MI

Full-time - Senior

Rochester, MI

Publishing Industries

About the position

The Senior Director of Field Marketing will lead and manage a team of field marketers to drive demand and build brand awareness within North America and LATAM. This role requires a strategic thinker with a strong background in marketing, excellent leadership skills, and the ability to work cross-functionally to achieve business objectives. The Senior Director will implement and oversee Account-Based Marketing (ABM) strategies to target high-value accounts and drive personalized marketing efforts within the region.

Responsibilities

• Develop and execute a comprehensive field marketing strategy that aligns with overall company goals
• Lead, mentor, and manage a team of seasoned field marketers to ensure successful implementation of marketing programs
• Collaborate with sales, product marketing, and corporate marketing teams to ensure alignment and integration of marketing strategies
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and initiatives
• Communicate strategy to team, measure performance regularly, adjust plans as needed to reach goals
• Design and implement ABM strategies to target high-value accounts and drive hyper-personalized marketing efforts
• Collaborate with campaigns and sales teams to identify target accounts and develop tailored marketing plans
• Develop many-to-1, 1-1 campaign playbooks for use in the field
• Measure and optimize campaigns to ensure effectiveness and achieve desired outcomes
• Oversee the planning and execution of regional marketing programs, events, and campaigns to drive demand generation and pipeline growth
• Develop and manage field marketing budgets, ensuring efficient use of resources and maximizing ROMI
• Measure and report on the effectiveness of field marketing programs, using data to continuously improve and optimize efforts
• Build and maintain strong relationships with NA SVP Sales, and regional sales teams to ensure marketing efforts support sales objectives
• Serve as a key liaison between the field and other marketing teams, ensuring consistent communication and collaboration and maximizing efficiency
• Build and maintain strong relationships with Strategic Alliances team to communicate plans and collaborate on joint activities

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 12+ years of experience in marketing, with a focus on field marketing, demand generation, and ABM
• Proven track record of leading and managing successful marketing teams
• Strong strategic thinking, analytical, and problem-solving skills
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
• Experience in B2B marketing, preferably within the technology or software industry
• Ability to travel as needed to support field marketing activities and team management

Benefits

• Excellent Medical Plan
• Dental & Vision Insurance
• Life Insurance
• Short & Long Term Disability
• Vacation Time
• Paid Holidays
• Professional Development
• Retirement Plan