Sr. Director Global Campaigns & Solutions Marketing

Visa - Austin, TX

Full-time - Senior

Hybrid - Austin, TX

Credit Intermediation and Related Activities

About the position

The Sr. Director, Global Campaigns & Solutions Marketing is a customer-obsessed and collaborative B2B marketing leader that will play a pivotal role in driving growth, market presence, and intra-Visa understanding of Visa Acceptance Solutions across all global geographic regions. You will lead a diverse team of marketers with day-to-day responsibility for our integrated campaigns, ABM and industry marketing, full-funnel content, solutions and product marketing, and partner marketing programs. This leader will work closely across the shared services of brand, social media, paid media, events, and partner intimately with field marketing leads in each of the global regions. With first-hand experience of creating and driving predictable pipeline in a B2B SaaS environment, you will be adept at working cross-functionally with key stakeholders not only from within marketing but also from Sales, Business Development, Customer Success, and Partner Channels. This newly created leadership position requires a seasoned marketing professional with an audience-first mindset, extensive experience in global campaign management, and a proven track record of delivering impactful revenue-generating marketing initiatives for both new and existing customers. You will be responsible for overseeing the execution for global campaigns, managing to quantifiable outcomes of customer expansion to continue our growth trajectory, and ensuring our sales teams are enabled with quality solutions and product content. You will be laser-focused on the numbers with an eye for detail and a drive to not only meet targets but exceed them. A team player, you know how to bring out the best in your team, promote their talents and augment their learning with your experience and expertise.

Responsibilities

• Courageously lead and bring together content marketing, solutions marketing, and pursuit marketing (ABM & Industry) into an integrated team to create impactful, multi-channel global campaigns for the purpose of pipeline generation.
• Work with the extended marketing and field teams to define the growth plan, channel mix, data & analytics to drive net new and expansion opportunities across all segments.
• Build an outbound marketing strategy and ABM framework aligned with sales objectives with accountability for the pipeline number for front-book merchant and acquiring accounts.
• Lead the launch and successful execution of campaigns, ensuring key metrics for awareness, consideration and intent and pipeline are met.
• Oversee the creation of hero and demand-gen content for all parts of the portfolio, including the content production process to ensure best-in-class, engaging content that cuts through the noise for our audiences.
• Guide the marketing team on how to communicate complex concepts in simple, easy to grasp ways that educate, inspire and create demand across a variety of standard and creative asset types, activities and media/formats.
• In conjunction with field marketing, develop strategies to drive in-region revenue and retention, localizing and optimizing through the partner channel, working closely with regional sales leadership, to ensure campaigns are amplified and targeted to regional market trends, regulations and marketing nuances.
• Oversee the delivery of a global events strategy to drive brand awareness, customer upsell and loyalty and deliver net new lead opportunities.
• Work closely with partner marketing to develop a partner strategy to engage, educate and activate reseller partners to develop co-strategies to support global campaign and revenue goals and deliver channel pipeline.
• Support sales teams globally with market-specific knowledge of our narratives and how our products and solutions solve pain points and create opportunities across the portfolio. Ensure non-specialized sellers have a solid understanding of our portfolio to cross-sell existing marquee customers to deepen share of wallet.
• In conjunction with lead-generation shared services, develop a global multi-channel demand generation strategy for scalable growth, optimizing paid channels and continually exploring new ones.
• Drive the creation and optimization of programmatic customer journeys for acquisition and retention.
• Analyze and optimize the demand generation portfolio continually for improved results.
• Be hands-on with execution while mentoring and coaching the team to optimize and maximize efficiency across many channels.
• Build close cross-functional relationships with the Marketing Operations function to ensure alignment on strategy, SLAs, budget management, setting/tracking KPIs and iterating based on performance and attribution goals.
• Build collaborative relationships with key stakeholders including sales leadership, customer success, product management, and Visa B2B marketing leads outside the Acceptance Solutions business unit.
• Develop joint-campaign strategies with other B2B marketing teams in global and the regional Hubs and align Visa business OKRs.
• Be willing to work across global time zones on a reasonable, but consistent basis.

Requirements

• 12 or more years of work experience with a Bachelor's Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD.
• 15 or more years of experience with a Bachelor's Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience.
• 10+ years in a senior marketing leadership role with experience delivering proven results and driving long term, predictable revenue growth.
• Demonstrated success in leading and mentoring high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement.
• Proven track record of delivering measurable and impactful results in terms of pipeline growth, revenue generation, and market positioning.
• Experience in developing and delivering integrated global campaigns across digital, field, corporate events, and Account-Based Marketing (ABM) approaches.
• Strong expertise in leading and optimizing global performance marketing teams, with a deep understanding of paid marketing channels and the ability to explore and test new avenues.
• Data driven mindset, an eye for numbers and fantastic attention to detail.
• Excellent communication and presentation skills, with the ability to convey complex marketing strategies and results to executive leadership and stakeholders.
• Experience partnering closely with sales teams on strategy, targeting, lead follow-up, and conversion.
• Experience in creating compelling sales pitch assets and interactive sales tools.
• Expert level proficiency in Microsoft PowerPoint and high levels of proficiency in the rest of MS Office Suite.
• Hands-on in-depth experience using advanced MarTech stacks including a CMS such as MS Dynamics, marking automation platforms such as Eloqua, data visualization platforms such as Datorama, and project management platforms such as Wrike.
• Payments industry experience a significant plus, B2B technology experience required.

Nice-to-haves

• Experience in the payments industry.
• Experience with B2B technology marketing.

Benefits

• Medical
• Dental
• Vision
• 401 (k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program