Sr. Director, Growth Marketing

$180,000 - $210,000/Yr

Veralto - Newark, NJ

Full-time - Senior

Newark, NJ

1,001-5,000 employees

About the position

The Sr. Director, Growth Marketing is responsible for building and optimizing performance marketing strategies aimed at enhancing customer brand awareness, acquisition, and growth. This role involves leading a team to analyze real-time results for faster optimization and growth acceleration, utilizing a data-driven approach in a fast-paced environment. The position requires both strategic and tactical thinking to drive continual improvement in marketing efforts.

Responsibilities

• Understand and engage customers by diving into customer insights to ensure effective marketing strategies.
• Lead the development of data-driven, multi-channel marketing plans, optimizing campaigns across various channels to achieve growth goals.
• Innovate and create new marketing ideas that attract and retain customers, fueling breakthrough campaigns.
• Oversee the execution of performance marketing campaigns, managing both internal teams and external partners to meet customer acquisition goals.
• Identify new opportunities for customer acquisition and increasing lifetime value.
• Develop A/B and multivariate testing plans to refine campaigns and optimize conversions.
• Evaluate and implement MarTech/AdTech solutions to enhance performance and streamline operations.
• Analyze program performance, communicate insights, and develop best practices for efficiency.

Requirements

• Bachelor's degree in Marketing, Business, or Communications (Master's preferred).
• 10+ years of leadership and marketing experience, including leading global teams.
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Strong experience in leading diverse marketing teams and managing large budgets.
• Deep understanding of MarTech and AdTech solutions with a data-driven approach to problem-solving.
• Ability to balance strategic vision with attention to detail, aligning brand strategy with business goals.
• Demonstrated ability to build high-performing teams in a fast-paced environment.
• Strong analytical, communication, and relationship-building skills.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k) plan