Sr. Director, Growth Marketing

$180,000 - $210,000/Yr

Veralto - Boston, MA

Full-time - Senior

Boston, MA

1,001-5,000 employees

About the position

The Sr. Director, Growth Marketing is a pivotal role responsible for driving business growth through innovative marketing strategies. This position focuses on building and optimizing performance marketing efforts aimed at enhancing customer brand awareness, acquisition, and growth. The role involves strategy development, execution, and optimization across various channels including paid advertising, organic search, CRM, email marketing, and social media. The Sr. Director will lead a team that analyzes real-time results to enable faster optimization and accelerate growth, fostering a data-driven approach in a fast-paced environment.

Responsibilities

• Understand and engage customers by diving into customer insights to ensure marketing strategies reach and retain the right audiences.
• Lead the development of data-driven, multi-channel marketing plans, optimizing campaigns across various channels to achieve growth goals.
• Innovate and create new marketing ideas that cultivate both new and existing customers, fueling breakthrough campaigns.
• Oversee the performance marketing team and external partners in executing campaigns while focusing on customer acquisition goals and ROI.
• Identify new opportunities to boost customer acquisition and increase lifetime value.
• Develop A/B and multivariate testing plans to continuously refine campaigns and optimize for conversions.
• Evaluate and implement MarTech/AdTech solutions that drive performance and streamline marketing operations.
• Review and analyze program performance, communicate insights, and develop best practices to boost efficiency and effectiveness.
• Work closely with finance to manage resource investments, focusing on optimizing return on investment.

Requirements

• Bachelor's degree in Marketing, Business, or Communications (Master's preferred).
• 10+ years of leadership and marketing experience, including leading global teams.
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Strong experience in leading diverse marketing teams and managing large, complex budgets.
• Deep understanding of MarTech and AdTech solutions with a data-driven approach to problem-solving.
• Ability to balance strategic vision with attention to detail, aligning brand strategy with business goals.
• Demonstrated ability to build high-performing teams in a fast-paced environment.
• Strong analytical, communication, and relationship-building skills.

Benefits

• Paid time off
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan