Sr Director, Integrated B2B Marketing

Yahoo - Baltimore, MD

Full-time - Senior

Baltimore, MD

Professional, Scientific, and Technical Services

About the position

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. Yahoo is building a world-class marketing team to position the brand for relevance and growth. The Sr Director, Integrated B2B Marketing will report directly to the VP of Global B2B Marketing, Sponsorships, and Events and will be responsible for leading B2B strategy and integrated marketing across the portfolio of Yahoo products and subsidiaries. Key areas of responsibility include overseeing the global positioning and visibility of Yahoo as a must-buy for agencies, advertisers, publishers, and partners through end-to-end marketing strategies and executions. The role involves leading the development and execution of a marketing calendar that supports new and incremental revenue growth across core business units. The Sr Director will align customer segmentation with brand and product storytelling to inspire distinct campaign work that highlights industry leadership and differentiated solutions. Additionally, the position requires deepening relationships with customers and empowering sales, product, and engineering teams to more effectively and efficiently service our customer's needs and goals, in order to improve satisfaction and perceived value in Yahoo. The Sr Director will leverage full channel marketing solutions to accelerate growth and reach new and existing customer segments. Mentoring and developing team members to drive individual and collective growth is also a key responsibility. The role will engage and influence cross-functional business teams (internal and external), including sales, product, procurement, PR, governance, legal, compliance, editorial, agencies, and vendors. Regular reporting on marketing performance to the executive team, providing actionable insights and recommendations for improvement, is expected.

Responsibilities

• Oversee the global positioning and visibility of Yahoo as a must-buy for agencies, advertisers, publishers, and partners through end-to-end marketing strategies and executions.
• Lead the development and execution of a marketing calendar that supports new and incremental revenue growth across core business units.
• Align customer segmentation with brand and product storytelling to inspire distinct campaign work that highlights industry leadership and differentiated solutions.
• Deepen relationships with customers and empower sales, product, and engineering teams to more effectively and efficiently service our customer's needs and goals, improving satisfaction and perceived value in Yahoo.
• Leverage full channel marketing solutions to accelerate growth and reach new and existing customer segments.
• Mentor and develop team members to drive individual and collective growth.
• Engage and influence cross-functional business teams (internal and external), including sales, product, procurement, PR, governance, legal, compliance, editorial, agencies, and vendors.
• Regularly report on marketing performance to the executive team, providing actionable insights and recommendations for improvement.

Requirements

• 12+ years experience with demonstrated success in B2B marketing with proven experience in developing and executing successful marketing strategies that have driven brand growth and product adoption.
• 10+ years experience in leadership; successful candidates should have a track record of building and leading high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement.
• Fluency in digital, brand, and performance marketing; experience leading marketing strategies that support programmatic, search, and premium products.
• Demonstrated ability to make data-driven decisions; ability to leverage data insights to inform marketing strategies, measure campaign effectiveness, and optimize marketing spend.
• Strong commitment to a customer-centric approach, with the ability to put the customer at the center of marketing strategies.
• Exceptional strategic thinking and problem-solving abilities, with a knack for identifying industry trends and opportunities.
• Ability to articulate complex marketing strategies and concepts clearly and persuasively to both internal and external audiences.
• An innovative mindset with a history of implementing creative and cutting-edge marketing campaigns and initiatives that have delivered tangible results.