Sr Director, Marketing Large Law/Law Schools

Relx - New York, NY

Full-time - Senior

Remote - New York, NY

10,001+ employees

Management of Companies and Enterprises

About the position

The Sr. Director, Marketing is responsible for leading a team of experienced marketers to develop and implement marketing strategies for the LexisNexis Large Law and Law School businesses. This role involves strategic marketing planning, driving business outcomes, and collaborating across functions to enhance customer retention and new business acquisition. The position requires a results-driven marketer who can lead a team, launch new products, and track success in a dynamic environment.

Responsibilities

• Achieve product expertise and understand customer personas in the large law and law schools' markets.
• Develop innovative marketing plans to drive lead and revenue growth, retention, and brand equity.
• Collaborate with segment peers for effective plan development and execution, leveraging global marketing best practices.
• Craft a meaningful brand story that highlights competitive differentiators and reflects customer feedback.
• Lead strategic events initiatives to drive sales opportunities and promote thought leadership.
• Manage and develop the marketing team, enhancing their skills and execution capabilities.
• Improve marketing effectiveness through A/B testing and piloting new programs and technologies.
• Establish and manage the marketing expense budget, aligning investments with business goals.
• Provide visibility to senior leadership on key performance metrics and goals.

Requirements

• Undergraduate degree in communications, marketing, or business; MBA or JD preferred.
• 10+ years of B-to-B marketing experience, preferably in a SaaS or technology solutions company.
• Solid knowledge of LexisNexis systems and services preferred.
• Proficiency in leveraging artificial intelligence technologies for marketing initiatives.
• Ability to design and execute marketing plans in a matrix environment supporting multiple client groups.
• Knowledge of marketing mix concepts such as brand positioning and customer segmentation.
• Excellent writing and verbal communication skills for diverse audiences.
• Strong project management and presentation skills.
• Experience managing large integrated marketing campaigns on time and within budget.
• Comfortable making data-driven decisions and reporting results.

Nice-to-haves

• Experience in legal marketing or familiarity with law school environments.
• Knowledge of digital marketing tools and analytics platforms.

Benefits

• Comprehensive, multi-carrier health plan benefits
• Disability insurance
• Dependent care and commuter spending accounts
• Life and accident insurance
• Retirement benefits (salary investment plan/employer stock purchase plan)
• Modern family benefits, including adoption and surrogacy