Sr Director, Marketing Large Law/Law Schools

Relx - Dayton, OH

Full-time - Senior

Remote - Dayton, OH

10,001+ employees

Management of Companies and Enterprises

About the position

The Sr. Director, Marketing is responsible for leading a team of experienced marketers to develop and implement the marketing strategy for LexisNexis's Large Law and Law School businesses. This role involves strategic marketing planning, collaboration across functions, and delivering effective programs that drive new business and customer retention. The position requires a results-driven marketer who can lead a team, launch new products, and track success while working closely with sales teams to achieve business goals.

Responsibilities

• Achieve product expertise and command of customer personas in the large law and law schools' markets.
• Lead development of innovative marketing plans to drive lead and revenue growth, retention, and brand equity.
• Collaborate with segment peers for business outcome-focused plan development and execution.
• Leverage best practices from global marketing teams for efficiency and unified messaging.
• Craft a meaningful brand story that defines core messages and competitive differentiators.
• Lead strategic events initiatives to drive sales opportunities and promote thought leadership.
• Manage the marketing team, developing their skills and inspiring strong execution.
• Improve marketing effectiveness through A/B testing and piloting new programs and technology.
• Establish and achieve marketing expense budget goals aligned with business objectives.
• Provide visibility to senior leadership on key performance metrics and goals.

Requirements

• Undergraduate degree in communications, marketing, or business; MBA or JD preferred.
• 10+ years of B-to-B marketing experience, preferably in a SaaS or technology solutions company.
• Solid knowledge of LexisNexis systems and services preferred.
• Proficiency in leveraging artificial intelligence technologies for marketing initiatives.
• Proven ability to design and execute marketing plans in a matrix environment.
• Strong understanding of marketing mix concepts (e.g., brand positioning, SWOT analysis).
• Excellent writing and verbal communication skills for diverse audiences.
• Strong project management and presentation skills.
• Experience managing large integrated marketing campaigns on time and within budget.
• Comfortable making data-driven decisions and reporting results.

Nice-to-haves

• Experience in legal or regulatory markets.
• Familiarity with analytics and technology solutions in marketing.

Benefits

• Comprehensive, multi-carrier health plan benefits
• Disability insurance
• Dependent care and commuter spending accounts
• Life and accident insurance
• Retirement benefits (salary investment plan/employer stock purchase plan)
• Modern family benefits, including adoption and surrogacy