Sr Director Marketing - US Knee Solutions

Smith & Nephew - Memphis, TN

Full-time - Mid Level

Memphis, TN

Merchant Wholesalers, Durable Goods

About the position

The position involves developing and implementing marketing strategies for Smith+Nephew's US knee arthroplasty portfolio, including robotics and PSI technologies. The role requires a deep understanding of the market landscape, customer priorities, and competitive dynamics to effectively craft go-to-market plans and annual marketing strategies. The individual will collaborate with various teams to drive market penetration, manage product launches, and support sales efforts through effective tools and resources.

Responsibilities

• Develop and implement go-to-market plans for the US knee portfolio including robotics and PSI technologies.
• Build and present annual marketing plans to the VP of US Marketing Ortho.
• Participate in monthly reviews of progress and support the annual business planning process.
• Build and supervise key performance indicators in the US and lead remediation efforts for market penetration.
• Deploy pricing guidelines into the US market and lead the pricing exceptions process.
• Lead all aspects of new product launch execution activities including channel readiness and local training.
• Partner with the sales team to define effective customer targeting and develop physician champions.
• Work with the Medical Education team to develop resources for customer product training requirements.
• Support industry educational meetings, on-site customer meetings, and national sales meetings.

Requirements

• 10 years of business experience in marketing with at least 5 years in leadership roles and 3+ years in orthopedic marketing.
• Strong leadership, motivation, and team-building skills.
• Strategic problem solver with the ability to anticipate future issues and business needs.
• Strong analytical and problem-solving skills with the ability to interpret complex data.
• Highly collaborative with the ability to meet the needs of multiple stakeholders.
• Excellent communication skills with the ability to present to various audiences.
• Aptitude for positioning products effectively in the market.
• Knowledge of market research methodologies and sales/marketing principles.
• Proficiency in analytical tools and software for data analysis and forecasting.

Nice-to-haves

• Understanding of competitive products and go-to-market models.
• Understanding of direct and indirect sales channels.

Benefits

• 401K Matching Program
• 401k Plus Program
• Discounted Stock Options
• Tuition Reimbursement
• Flexible Personal/Vacation Time Off
• Paid Holidays
• Flex Holidays
• Paid Community Service Day
• Medical, Dental, Vision Insurance
• Health Savings Account with Employer Contribution
• Employee Assistance Program
• Parental Leave
• Fertility and Adoption Assistance Program
• Hybrid Work Model
• Discounts on fitness clubs and travel