Sr. Director - Marketing

Evergent - Sunnyvale, CA

Full-time - Mid Level

Sunnyvale, CA

251-500 employees

About the position

Evergent is seeking a passionate and natural leader to drive the hyper-growth of its technology brand through innovative marketing strategies. This role involves overseeing and generating demand through various marketing vehicles and tactics, including account-based programs, webinars, content creation, and events. The successful candidate will work closely with the existing marketing team to manage daily marketing activities and report on performance metrics, ensuring the execution of strategic growth initiatives.

Responsibilities

• Define and be accountable for all growth marketing initiatives.
• Report on the performance of each channel on a weekly basis.
• Diversify marketing channels by onboarding and testing new channels.
• Set key strategic growth performance priorities to drive the business forward.
• Manage agencies to ensure flawless execution of marketing tactics.
• Improve website SEO and drive social messaging.
• Drive marketing automation and ABM programs to build pipeline and increase sales.
• Ensure the success of offline marketing activity (trade shows, meetings, channel marketing, etc.).

Requirements

• 7 - 10 years of relevant experience in leading successful marketing teams in software or SaaS product companies.
• B2B experience with strong written and oral communications is a must.
• Proven leader in driving results (revenue goals and budget goals).
• Strong track record of driving growth through innovative marketing strategies.
• Proficient in reporting and analytics.
• In-depth understanding of digital marketing, marketing automation, and CRM.
• Experience with HubSpot and Salesforce preferred.
• Experience in building integrated campaigns leveraging the latest tools.
• Strong organization, process creation, and communication skills.
• Ability to manage multiple priorities at once.
• Able to receive and communicate feedback directly.
• Self-starter who can be independent and has the ability to execute flawlessly.
• Bachelor's degree in Business Administration or Marketing discipline preferred.