Sr. Director of Digital Marketing & Media (Marketing Agency)

Elevation Marketing - Phoenix, AZ

Full-time - Senior

Phoenix, AZ

Professional, Scientific, and Technical Services

About the position

The Sr. Director of Digital Marketing & Media at Elevation Marketing is a full-time on-site role responsible for developing and executing comprehensive digital marketing strategies that drive business growth. This position involves overseeing marketing campaigns, managing e-commerce initiatives, and analyzing web analytics to optimize performance across multiple channels. The role requires collaboration with cross-functional teams and leadership in managing digital marketing projects and resources.

Responsibilities

• Develop full-funnel digital marketing solutions and media strategies that drive marketing attributed pipeline and achieve business outcomes across multiple channels.
• Create, present and manage diverse digital strategies (demand generation, inbound, ABM, etc.) that align to specific business objectives.
• Manage the execution of comprehensive media programs utilizing various channels including programmatic, social (paid and organic), PPC/SEM, SEO, content syndication, OOH, CTV, OTT, etc.
• Serve as the subject matter expert for marketing operations practices including CRM and marketing automation systems.
• Develop and manage multi-touch attribution models (MTA) to measure cross-channel impact.
• Develop proposals and present strategic thinking to executive business leaders.
• Manage workflow for multiple projects with various timelines and stakeholders.
• Provide leadership and expertise to drive long-term strategy and vision for digital marketing initiatives.
• Work with cross-functional teams to manage and execute the development of digital marketing projects.
• Inform the scope, resourcing, and approach of digital marketing projects and strategies.
• Oversee the digital media practice, resources, and vendors to ensure excellence in execution and maximum ROAS.
• Lead the development and standardization of processes, best practices, SLAs, and methodologies for digital practices.
• Guide the team on sharing strategy and results across the organization.
• Develop a long-term approach to the digital team's capabilities in supporting marketing technology programs.
• On-board and manage vendors necessary to support projects.

Requirements

• 8-10 years of progressive levels of responsibility in media planning, buying, leadership, and management either with an agency or through an in-house marketing team.
• Proven experience in delivering clear, strategic presentations to C-level marketing executives.
• Strong analytical and problem-solving skills.
• Excellent communication and leadership abilities.
• Experience in managing digital marketing teams.
• Understanding of DSPs, DMPs, attribution, and industry workflow systems.
• Demonstrated experience in marketing operations including CRM, Marketing Automation, and ABM systems.
• Experience in web strategy including UX/UI, information architecture, SEO, CRO, web development, etc.
• Demonstrated experience managing media, development, and cross-functional digital marketing teams.

Nice-to-haves

• Client-facing experience with the ability to identify risks and navigate client issues.
• Self-starter with the ability to work independently as well as in a collaborative team setting.
• Excellent negotiation skills.

Benefits

• 95% of employee's life, health, and long-term disability insurance paid by Elevation.
• Vision and dental insurance options available.
• Tuition reimbursement offered.
• Flexible working hours between 7 AM and 9 AM start times and 4 PM to 6 PM finish times based on client demands.
• Free snacks and beverages in the kitchen area.