Sr. Director of Digital Marketing & Media (Marketing Agency)

Elevation Marketing - Gilbert, AZ

Full-time - Senior

Gilbert, AZ

11-50 employees

Professional, Scientific, and Technical Services

About the position

The Sr. Director of Digital Marketing & Media at Elevation Marketing is responsible for managing the agency's digital marketing strategies and execution. This role involves overseeing various teams, including paid media, UX/UI, and technology integration, to ensure the development and implementation of effective digital programs that meet client expectations. The position requires a strong focus on strategy, innovation, and collaboration, with an emphasis on driving results through comprehensive digital marketing solutions across multiple channels.

Responsibilities

• Develop full-funnel digital marketing solutions and media strategies that drive marketing attributed pipeline and achieve business outcomes across multiple channels.
• Create, present and manage diverse digital strategies (demand generation, inbound, ABM, etc.) that align to specific business objectives.
• Manage the execution of comprehensive media programs that utilize a variety of channels including programmatic, social (paid and organic), PPC/SEM, SEO, content syndication, OOH, CTV, OTT, etc.
• Be the subject matter expert for our marketing operations practice (internal and for clients) including CRM, marketing automation systems (HubSpot, Pardot, Marketo, Eloqua, etc.) and strategy.
• Develop and manage multi touch attribution models (MTA), including leading the integration of processes, platforms and systems necessary to measure cross-channel impact.
• Develop proposal and present strategic thinking to executive business leaders.
• Managing workflow for multiple projects with various timelines, resources (internal and external) and varied stakeholders.
• Provide leadership and expertise to drive/inform long term strategy and vision for digital marketing (display, search, social, native, video, email, etc.) and interactive initiatives.
• Work with cross-functional teams (designers, developers, account services, strategy) to effectively manage and execute the development of digital marketing projects from assets and web properties to fully integrated campaigns.
• Inform the scope, resourcing, and approach of a digital marketing projects and full-funnel media/advertising strategies.
• Oversee the digital media practice, resources and vendors to ensure excellence in execution and maximum ROAS.
• Lead the development and standardization of processes, best practices, SLAs and methodologies for the agencies existing and future digital practices.
• Guide the team on the approach to sharing strategy and results across the organization.
• Develop a long-term approach to the digital team s capabilities and competency in supporting, implementing, optimizing and working within marketing technology programs (CRM, automation platforms, etc.).
• On-board and manage vendors necessary to support projects.

Requirements

• 8-10 years of experience driving digital direct-response marketing programs in a fast-paced environment.
• 8-10 years of progressive levels of responsibility in media planning, buying, leadership, and management either with an agency or through an in-house marketing team.
• Proven experience in delivering clear, strategic presentations to C-level marketing executives.
• Understanding of DSPs, DMPs, attribution, and industry workflow systems.
• Demonstrated experience in marketing operations including CRM, Marketing Automation, ABM systems and strategy.
• Experience in web strategy including UX/UI, information architecture, SEO, CRO, web development, etc.
• Demonstrated experience managing media, development and cross-functional digital marketing teams including hiring, leading and mentoring in a fast-paced marketing organization.
• Experience driving targeted messages in competitive B2B markets through account-based marketing (ABM) strategies and platforms.
• A client-focused leader with proven ability to build collaborative teams, develop employees, and tie performance to business objectives.
• Proven record of consistently delivering results on complex projects through strong organizational skills and the ability to influence and work cross-functionally.
• Expert analytical and quantitative skills. Must have the ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans.
• Ability to build estimates and project budgets with rationale and validated assumptions to detail the strategy, tactical plans, projected impact, and ROI.
• Client facing experience. Able identify risks and adequately navigate through client issues and objections.
• Self-starter with the ability to work independently as well as in a collaborative team setting.
• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs.

Benefits

• 95% of employee's life, health and long-term disability insurance paid by Elevation.
• Vision and dental insurance available for purchase.
• Tuition reimbursement offered.
• Flexible working hours based on client demands and department structure.
• Free snacks and beverages in the kitchen area.