Sr. Director of Growth Marketing

$187,800 - $230,000/Yr

Bugcrowd - Remote, OR

Full-time - Senior

Remote, OR

Professional, Scientific, and Technical Services

About the position

Bugcrowd is seeking a Sr. Director of Growth Marketing who will play a pivotal role in shaping our global marketing strategy and demand generation efforts. This position is crucial as we embark on our next phase of growth, and the ideal candidate will have extensive experience in digital, email, and field marketing program management, as well as a strong background in channel, government, sales development, and revenue operations. The Sr. Director will lead a global team of regional and specialized marketing managers across various regions including APAC and EMEA, ensuring that we meet our segmented pipeline and revenue targets. In this role, you will be responsible for running a Global Demand Center that operates via a service model to support the execution of global and specialized campaigns. You will drive the effectiveness of strategic integrated go-to-market (GTM) campaigns and monitor the go-to-market funnel, performing regular pipeline generation and opportunity behavior analysis to identify strategic levers that optimize growth. Your vision and planning will be essential in creating and converting demand through high-impact programs across multiple channels. You will also manage the Demand Generation team to ensure optimal dissemination of campaigns, develop an Account Based Marketing strategy, and work closely with the Go-To-Market team to set and achieve marketing KPIs. This role requires strong analytical skills, the ability to make data-driven decisions, and a deep understanding of revenue operations and opportunity management mechanics. Excellent communication skills and a collaborative spirit are essential as you will be aligning marketing efforts with sales strategies to create a healthy stream of high-quality pipeline opportunities.

Responsibilities

• Lead a global team of regional and specialized marketing managers to deliver on segmented pipeline and revenue targets.
• Run a Global Demand Center operating via service model to support the execution of global and specialized campaigns and marketing activity.
• Drive the effectiveness of strategic integrated GTM campaigns.
• Monitor the go-to-market funnel and perform regular pipeline generation and opportunity behavior analysis to determine strategic levers that optimize growth.
• Develop the vision and plan for creating and converting demand through high-impact programs across multiple channels.
• Manage the Demand Generation team for optimal dissemination of campaigns across channels, including digital, field, and email.
• Develop an Account Based Marketing strategy and programs.
• Work with the Go-To-Market team to set and achieve marketing KPIs that allow us to meet pipeline and revenue targets.
• Ensure that we hit our booking targets by creating a healthy stream of high-quality pipeline opportunities for the go-to-market teams to pursue.
• Work with Marketing Operations to implement best-practice processes and tools that allow us to measure and report on KPIs across the marketing funnel.
• Provide day-to-day support for sales development activities, ensuring that inbound and outbound processes are fully in sync.
• Maintain a reliable funnel forecast and drive internal communications around expected results.
• Align marketing with sales to ensure demand generation campaigns are synchronized with sales strategies and goals.
• Build and manage demand generation campaign calendar, communication, and deliverables.

Requirements

• 8+ years of relevant B2B experience managing global demand generation & operations strategy across online and offline channels.
• Marketo, SFDC and 6Sense power user.
• 5+ years of direct oversight of marketing operations - managing a full marketing tech stack with a bi-directional sync with SFDC.
• Demonstrated success in creating and executing multichannel demand generation campaigns and programs with global experience.
• Account Based Marketing knowledge, experience and best practices is a must.
• Strong analytical skills with a proven track record in making data-driven decisions to continually optimize performance and determine future investments.
• Ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs.
• Understanding of Revenue Operations and Opportunity Management mechanics.
• Strong technical skill with marketing automation, ABM, SFDC, Outreach, 6sense, and Google Analytics.
• Strong planning and organizational skills.
• Excellent communications skills — both written and verbal.
• Strong sense of teamwork, collaboration and relationship management skills.

Nice-to-haves

• Experience in the cybersecurity industry.
• Familiarity with AI-driven marketing tools and technologies.
• Experience in managing remote teams effectively.

Benefits

• Competitive salary and stock options.
• Opportunities to attend & host relevant conferences & meetups.
• Flexible vacation time.
• Exceptional medical, dental & vision coverage.
• Generous allowance to build the workstation that suits you.
• 401k.