Sr. Director of Marketing (Brand Lead), Anti-Infectives

GlaxoSmithKline - Philadelphia, PA

Full-time - Senior

Philadelphia, PA

Chemical Manufacturing

About the position

The Sr. Director of Marketing (Brand Lead) for Anti-Infectives is responsible for leading all marketing aspects for a novel antibiotic brand in the US. This role involves collaboration with global teams, strategic planning, and execution to ensure a successful product launch in a competitive market. The position requires strong leadership to manage a team of marketers and cross-functional stakeholders, driving brand strategy and performance metrics while fostering an innovative and inclusive environment.

Responsibilities

• Partnering with global commercial teams
• Overseeing creation and implementation of strategic and operating plans
• Managing product lifecycle
• Managing short- and long-range forecasts
• P&L ownership
• Ensuring reliable supply
• Setting direction and ensuring strategic alignment across functional stakeholder groups
• Defining metrics & assessing brand performance
• Achieving annual brand and sales targets
• Building/leading/developing a high performing team of marketers
• Maintaining detailed understanding of disease and competitive marketplace
• Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
• Fostering an environment of innovation, inclusion, challenge, trust and development

Requirements

• BS/BA with 8+ years marketing or other relevant commercial experience
• US Infectious Disease/Anti-Infective marketing experience
• Experience in direct people management
• Ability to travel 25%
• Ability to be in-office consistently 3 days per week

Nice-to-haves

• BS/BA with 8-10 years marketing experience (4 years in US healthcare, 2+ years in US anti-infectives marketing)
• +6 years of Infectious Disease/Anti-Infective experience
• Demonstrated leadership experience (leading a team as a second line leader, and/or significant enterprise/matrix leadership)
• Strong interpersonal skills and ability to build effective working relationships in a matrix environment
• Proven decision-making, strategic thinking, problem-solving, and oral/written communication skills
• Experience working with global launch/marketing teams
• Broad commercial experience, including brand lifecycle management, product launch, category creation, senior leader engagement, matrix team leadership, category/disease and product strategy development, tactical plan development/execution, customer insight, messaging, campaign, creative development, agency management, budget management, P&L ownership

Benefits

• Comprehensive benefits program including health insurance, retirement plans, and wellness programs