Sr. Director of Sales, Private Brands

1440 Foods Manufacturing•New York, NY

5d•Remote

About The Position

At 1440 Foods, we’re on a mission to energize people to unleash their full potential with a portfolio of great-tasting, high-protein snacks and supplements. Our brands Pure Protein®, Body Fortress®, MET-Rx®, and FITCrunch® make better nutrition accessible, enjoyable, and part of an active lifestyle. As a fast-growing sports and active nutrition company, we are shaping the future of health and wellness in CPG. If you’re looking to make a big impact in a high-growth, entrepreneurial environment, we’d love to have you on board! Position Overview: The Senior Director of Sales, Private Brands is the senior commercial leader accountable for 1440 Foods’ Private Brands business across every customer and every channel — including club (Costco, Sam’s Club, BJ’s), mass (Walmart, Target), grocery (Kroger, Albertsons, Ahold, Publix, H-E-B, and other regional banners), drug, dollar, specialty, foodservice, and e-commerce. Reporting to the Chief Sales Officer, this leader owns the end-to-end customer relationship, P&L, and growth strategy for our private label and contract manufacturing partnerships across the entire retailer landscape. The role is the single commercial voice of 1440 Foods to all retailer private brand teams, working cross-functionally with R&D, Operations, Finance, and Marketing to translate customer insights into winning programs. If you are a strategic, hands-on sales leader who thrives owning a business end-to-end across every customer and channel, we’d love to talk to you.

Requirements

10+ years of progressive CPG sales experience, with at least 5 years in a senior leadership role calling on national retailers
Demonstrated success selling and managing private brand, private label, or contract manufacturing programs, ideally in food, beverage, nutrition, or another consumables category
Proven experience selling at the Director, Sr. Director, or VP level into private brand teams across multiple channels — including club (Costco, Sam’s Club, BJ’s), mass (Walmart, Target), grocery (Kroger, Albertsons, Ahold, Publix, H-E-B, etc.), and e-commerce — with a working understanding of how each channel evaluates, costs, and onboards private label items
Direct ownership of a multi-million dollar P&L, with a track record of delivering profitable growth and managing trade, pricing, and margin levers
Experience leading commercial negotiations on supply agreements, costing, and multi-year pricing
Strong cross-functional leadership across R&D, Operations, Finance, and Marketing in a matrixed environment
Experience building, coaching, and retaining high-performing sales teams
Prior experience in a high-growth, PE-backed, or founder-led organization where building infrastructure alongside delivering results
Bachelor’s degree required
Strategic Selling: Translates retailer strategy into multi-year programs that win against branded and private brand competition
Commercial Acumen: Strong command of pricing, margin, trade, and P&L levers; comfortable building and defending a deal economics model
Customer Intimacy: Builds deep, trusted relationships with retailer private brand leadership and uses those relationships to unlock category-shaping programs
Executive Presence: Communicates clearly and credibly to internal executives, retailer C-suite, and cross-functional stakeholders
Builder’s Mindset: Comfortable building systems, processes, and teams in parallel with delivering against in-year commitments
Bias for Action: Operates with speed, ownership, and a results orientation in a fast-changing environment

Nice To Haves

MBA or equivalent advanced degree preferred
Experience in active nutrition, sports nutrition, protein, snacking, or other health-and-wellness categories preferred
Experience leading a Private Brands business with national scope across multiple retailers and channels simultaneously, including omnichannel and e-commerce private label programs preferred
Prior experience in a high-growth, PE-backed, or founder-led organization where building infrastructure alongside delivering results

Responsibilities

Develop and execute the multi-year Private Brands growth strategy across all customers and channels, including channel prioritization, customer targets, category whitespace, and capability investments needed to win
Identify, qualify, and close new Private Brands opportunities at every retailer — including club, mass, grocery, drug, dollar, specialty, foodservice, and e-commerce — with no single channel limiting the scope of the role
Build a multi-year, retailer-by-retailer pipeline of branded-equivalent and exclusive innovation programs that leverage 1440 Foods’ manufacturing footprint and category expertise
Own senior-level relationships with private brand, sourcing, and merchandising leadership at every Private Brands customer across club, mass, grocery, drug, dollar, specialty, foodservice, and e-commerce — serving as the single executive sponsor for the entire Private Brands customer portfolio
Lead joint business planning, line reviews, item presentations, and quarterly business reviews with retailer private brand teams at every customer
Partner with internal Sales channel leads to ensure Private Brands strategy is coordinated with branded selling across all customers, protecting overall channel and category health
Tailor the commercial approach to each customer’s private brand operating model — from tiered store-brand architectures at mass and grocery, to Kirkland/Member’s Mark/Wellsley Farms programs at club, to private label e-commerce and exclusive-to-channel innovation
Own the Private Brands P&L, including volume, revenue, gross margin, and trade investment, with full accountability for delivering annual operating plan and long-range financial targets
Lead pricing, costing, and proposal development in partnership with Finance and Operations, ensuring proposals are competitive, accretive, and supportable by the supply chain
Negotiate master supply agreements, pricing structures, and commercial terms that protect margin and create durable, multi-year customer commitments
Partner with R&D and Product Development to translate retailer briefs into winning formulations, package formats, and on-trend innovation
Work closely with Operations, Procurement, and Supply Chain to align capacity, capability, and cost models against the Private Brands pipeline
Collaborate with Quality, Regulatory, and Legal to ensure all Private Brands programs meet retailer and regulatory standards
Build, lead, and develop the Private Brands sales organization — including direct reports, broker partners, and cross-functional resources — as the business scales
Establish best-in-class commercial processes, CRM discipline, sales forecasting, and pipeline management for the Private Brands function
Represent 1440 Foods Private Brands at industry events spanning all channels (e.g., PLMA, Expo West, ECRM, club, mass, grocery, and e-commerce events) and act as the external face of the business