Sr. Director Product Marketing, Falcon Platform (Remote)

CrowdStrike - Minneapolis, MN

Full-time - Senior

Remote - Minneapolis, MN

Professional, Scientific, and Technical Services

About the position

We are seeking a Sr. Director of Product Marketing to own and lead the positioning and messaging, pricing strategy, corporate keynotes, and go-to-market (GTM) for the CrowdStrike Falcon Platform. This role spans all marketing functions: Product Marketing (PMM), demand generation, analyst relations (AR), public relations (PR), and digital marketing. This role requires domain knowledge and understanding of the cybersecurity landscape and how organizations position a platform-first approach. You will be responsible for defining strategy, goals, priorities, and reporting weekly KPIs that drive impact across the business. Specifically, you will spearhead the positioning and messaging, pricing and packaging, company pitch, corporate keynotes, and go-to-market strategy for the CrowdStrike Falcon Platform. You will drive the marketing narrative, advocating for a trust platform-first approach to cybersecurity solutions built on a single agent, single console, and unified platform architecture. This strategic role involves leading a team of Directors, Sr. Managers, and Sr. PMMs, and collaborating with leaders across the company to achieve exceptional positioning and growth in highly competitive markets. To be successful, you need a comprehensive understanding of multiple cybersecurity domains, along with strong expertise in platform messaging and positioning.

Responsibilities

• Own the platform positioning and messaging to ensure customers understand the unique value proposition of the Falcon Platform.
• Develop and oversee pricing and packaging strategies to maximize market penetration and revenue.
• Craft and deliver compelling corporate pitches and keynotes that highlight the unique value and capabilities of the Falcon Platform.
• Lead and elevate a team of skilled marketers to create compelling messaging, content, and sales tools.
• Drive awareness, adoption, and pipeline for the Falcon Platform and related products.
• Plan and launch new offerings, capabilities, and releases, managing cross-functional implementation.
• Lead a team to develop fresh content, including collateral, thought leadership assets, website content, videos, blogs, and more.
• Collaborate with sales and alliances teams to ensure value proposition, assets, training, support structures, and incentive plans are in place.
• Be the expert on target buyers, market trends, and competitive offerings to drive differentiation and influence planning.
• Engage with cross-functional teams to design, plan, and execute go-to-market strategies that drive measurable results.
• Collaborate with the executive team to develop long-term marketing strategies and product positioning.
• Serve as an evangelist through blogging, social media, and speaking engagements.

Requirements

• 15+ years of experience in security software, PMM, technical PMM, PM, cybersecurity, cloud, networking, and/or B2B SaaS.
• Proven track record in leading teams of Directors, Sr. Managers, and individual contributors.
• Deep domain expertise in cybersecurity platforms and related technologies.
• Bachelor's degree in business/marketing; MBA from a top-tier program preferred.
• Exceptional written communication and presentation skills.
• Excellent interpersonal skills to interact across teams and partners.
• Highly proactive, self-starter with the ability to manage multiple projects.
• Passionate about cybersecurity and delivers with a high level of intensity under pressure.
• Strong cross-team collaboration skills and comfort with high-visibility initiatives.
• Ability to create clear, compelling messages and willingness to create external assets or internal deliverables.
• Strong presentation skills to educate and inspire small and large audiences.

Nice-to-haves

• High-tech, start-up, rapid growth, and/or publicly traded company experience.
• Experience in hiring and developing teams in highly ambiguous environments.
• Technical or software engineering background.
• Ability to lead by example, no task is above you, and you raise the bar.