Sr. Director, Product Marketing for CIOs

Salesforce - San Francisco, CA

Full-time - Senior

San Francisco, CA

Publishing Industries

About the position

The Sr. Director, CIO Product Marketing will play a pivotal role in driving the company's strategy to engage with CIOs and drive adoption of Salesforce platform solutions. Reporting directly to the SVP, Enterprise IT Strategy Lead, this individual will be responsible for developing and implementing innovative marketing programs that resonate with CIOs and position Salesforce as a strategic partner. This role is critical in shaping the go-to-market (GTM) motion for the CIO audience, ensuring that the messaging and initiatives align with the needs of CIOs across various teams including marketing, sales enablement, product, and field teams. By successfully executing these initiatives, the Sr. Director will help position Salesforce as a strategic partner for CIOs and drive significant business growth. In this role, you will have demonstrable expertise in all areas of product marketing, including product positioning and messaging, planning and segmentation, and customer and competitive intelligence. You will be expected to build scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence, and the ability to deal with ambiguity are essential for success in this position. The responsibilities will include developing and implementing a comprehensive GTM strategy for the CIO audience, crafting compelling product messaging that resonates with CIOs, creating effective sales enablement materials, and developing thought leadership content to drive awareness and generate leads. Additionally, you will collaborate with strategic partners to expand reach and create joint marketing initiatives, foster strong relationships with the developer community, and leverage data and analytics to measure marketing performance and optimize campaigns.

Responsibilities

• Develop and implement a comprehensive GTM strategy for the CIO audience, aligning with overall company objectives.
• Craft compelling product messaging and positioning that resonates with CIOs and addresses their specific needs.
• Create effective sales enablement materials and training programs to equip our sales team with the knowledge and tools needed to engage with CIOs.
• Develop thought leadership content, webinars, blogs, events, and case studies to drive awareness and generate leads.
• Collaborate with strategic partners to expand reach and create joint marketing initiatives.
• Foster strong relationships with the developer community and encourage their advocacy for our products.
• Leverage data and analytics to measure marketing performance, optimize campaigns, and drive data-driven decision-making.

Requirements

• 9 years of experience in product marketing, sales, or go-to-market background
• Proven experience in B2B marketing, with a focus on technology or enterprise software.
• Strong understanding of the CIO landscape and its challenges.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers.
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.
• Ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint, and product data sheets.
• Ability to use data and analytics to drive decision-making as well as a proven track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Nice-to-haves

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred.
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
• A winning attitude that inspires optimism, fun, and the desire to always be learning!