Sr. Director, Product Marketing for CIOs

$192,800 - $294,100/Yr

Salesforce - Seattle, WA

Full-time - Senior

Seattle, WA

Publishing Industries

About the position

The Sr. Director, CIO Product Marketing at Salesforce will be responsible for driving the company's strategy to engage with Chief Information Officers (CIOs) and promote the adoption of Salesforce platform solutions. This role involves developing and implementing innovative marketing programs that resonate with CIOs, positioning Salesforce as a strategic partner, and driving significant business growth.

Responsibilities

• Develop and implement a comprehensive go-to-market (GTM) strategy for the CIO audience, aligning with overall company objectives.
• Craft compelling product messaging and positioning that resonates with CIOs and addresses their specific needs.
• Create effective sales enablement materials and training programs for the sales team to engage with CIOs.
• Develop thought leadership content, webinars, blogs, events, and case studies to drive awareness and generate leads.
• Collaborate with strategic partners to expand reach and create joint marketing initiatives.
• Foster strong relationships with the developer community and encourage their advocacy for Salesforce products.
• Leverage data and analytics to measure marketing performance, optimize campaigns, and drive data-driven decision-making.

Requirements

• 9 years of experience in product marketing, sales, or go-to-market background.
• Proven experience in B2B marketing, with a focus on technology or enterprise software.
• Strong understanding of the CIO landscape and its challenges.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers.
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.
• Ability to create a range of marketing assets including product demo videos and pitch-decks in Apple Keynote and Microsoft PowerPoint.
• Ability to use data and analytics to drive decision-making and deliver against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Nice-to-haves

• Experience with Salesforce products and/or other SaaS and B2B technology platforms.
• Get-it-Done confidence to lead new projects even in the face of ambiguity.
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Benefits

• Competitive salary and incentive compensation.
• Equity options and benefits.
• Comprehensive health insurance coverage.
• Employee resource groups and inclusive benefits.
• Professional development opportunities.