Centene

posted 12 days ago

Full-time - Senior
Ambulatory Health Care Services

About the position

The Sr. Director of Quality Member Engagement & Communications at Centene is responsible for leading the implementation of seamless, data-driven customer experiences across various consumer touchpoints. This role focuses on ensuring consistent, proactive, and personalized healthcare experiences at scale, while building innovative engagement solutions and leading a cross-functional team to deliver top-notch consumer outreach. The position also involves managing strategic partnerships and aligning technology strategies with internal platforms.

Responsibilities

  • Define and implement omnichannel experience strategies integrating customer touchpoints across digital, mobile, call center, marketing, and offline platforms.
  • Collaborate with data and analytics teams to harness customer data from multiple channels for content personalization and optimizing Quality outreach campaigns.
  • Partner with cross-functional teams to enable rapid test and learn strategies to determine winning customer journeys and engagement use cases.
  • Collaborate with marketing, compliance, and creative partners to create impactful content that drives business results and streamline content review processes.
  • Lead strategic vendor partnerships including partner pipeline, selection, portfolio management, and day-to-day oversight.
  • Manage a large portfolio of projects and technology-based solutions.

Requirements

  • Bachelor's Degree in Marketing, Strategy, Digital Technology, or related field required.
  • 7+ years of experience in digital customer experience, digital marketing, or related fields required.
  • 3+ years of experience leading large portfolios of projects/programs and technology-based solutions required.
  • Experience in retail, e-commerce, consumer health, or similar industries preferred.
  • Experience in data-driven personalization and customer journey optimization using marketing automation tools preferred.
  • Familiarity with CRM systems such as Salesforce and customer data platforms (CDP) preferred.
  • Ability to create alignment with enterprise leaders and teams including IT, CIAM, marketing, data and platforms, UX design, data science, and product required.
  • Strong understanding of omnichannel strategy and execution across digital, mobile, and physical channels.

Nice-to-haves

  • Experience with AI/GAI modeling and operationalization of use cases.
  • Experience in creating CX, marketing, omnichannel, and digital dashboards.

Benefits

  • Competitive pay
  • Health insurance
  • 401K and stock purchase plans
  • Tuition reimbursement
  • Paid time off plus holidays
  • Flexible work schedules including remote, hybrid, field, or office work options
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service