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The Sr. Director Relationship Marketing (CRM) at California Closets is a pivotal leadership role focused on enhancing customer engagement, retention, and lifetime value through innovative CRM strategies. This position requires a balance between national business goals and local operator objectives, driving growth through effective segmentation, experimentation, and lifecycle marketing across email and direct mail channels. The role emphasizes creating meaningful connections along the customer journey by leveraging qualitative insights, customer data, analytics, and marketing technology.