Sr Director, Revenue Marketing

Fourkites - Chicago, IL

Full-time - Senior

Chicago, IL

1,001-5,000 employees

Publishing Industries

About the position

The Sr. Director, Revenue Marketing at FourKites is responsible for leading a global team focused on demand generation, account-based marketing (ABM), events, and digital marketing. This role involves developing and executing multi-channel marketing strategies that support enterprise sales teams, driving pipeline growth, customer retention, and new logo acquisitions. The ideal candidate will balance strategic oversight with hands-on execution, ensuring effective communication with stakeholders at all levels.

Responsibilities

• Hire, train, coach, and lead a global team of demand gen, ABM, events and digital marketers.
• Influence and steer revenue marketing budget and hiring plan.
• Establish a strategic ABM framework and enable programs, including account selection and planning.
• Utilize ABM metrics to measure business impact by new pipeline, bookings, and engagement.
• Set standards for effective account-based marketing practices across all Revenue Marketing tactics.
• Educate the field organization on the role of ABM in targeting accounts.
• Collaborate with various teams to tailor content based on account strategy and target personas.
• Provide Sales Leadership with data and insights on key accounts and campaigns.
• Oversee execution of marketing programs, measuring performance against KPIs.
• Integrate closely with sales executives to drive ABM strategies.
• Develop and implement ABM programs to expand annual recurring revenue.
• Leverage ABM automation tools to orchestrate buyer intent-driven campaigns.
• Develop target buyer personas and tailor value propositions across the buyer's journey.
• Deliver closed loop marketing reporting and analysis on campaign performance.

Requirements

• 10+ years of B2B demand generation, field marketing, ABM and digital marketing experience.
• 5+ years of people management experience.
• Enterprise SaaS or supply chain marketing experience is a major plus.
• Advanced knowledge of B2B marketing automation best practices (Salesforce + Marketo preferred).
• Experience with ABM/ABX platforms (e.g. 6sense, DemandBase, ZoomInfo) preferred.
• Experience leveraging content hub tools and social advocacy tools is a plus.
• Track record of delivering measurable results and making data-driven decisions.
• Proven experience working with sales teams.
• Demonstrated analytical approach and understanding of core marketing metrics.
• Ability to deliver results in a fast-paced, high-growth environment.
• Flexibility to adapt and align with business needs.
• Organizational skills to manage multiple projects with flawless execution.
• High degree of initiative, self-motivation and resourcefulness.
• Excellent written and verbal communication skills.
• Bachelor's Degree in Marketing or related field required.
• Ability to travel, if needed.

Nice-to-haves

• Experience with content hub tools tailored to the buyer's journey.
• Experience with social advocacy tools to drive account engagement.

Benefits

• Competitive compensation with stock options.
• Outstanding benefits including parental leave for all parents.
• Annual wellness stipend.
• Volunteer days for self-care and caring for others.
• 5 global recharge days in addition to standard holidays.
• Hybrid, flexible approach to work.