Sr. Director, Social Media and Influencer Marketing

$160,000 - $160,000/Yr

Unilever - Central LA, CA

Full-time - Senior

Central LA, CA

Food Manufacturing

About the position

This is an exciting senior role in our global Social and Influencer Marketing division, with a focus on driving strategic leadership to build brand awareness, audience engagement, and revenue for Hourglass. This role will develop and manage the global social media strategy, global influencer marketing strategy, and lead social-first creative storytelling to create high-impact content across platforms. The ideal candidate will have luxury sector experience and have worked with brands across fashion, beauty, media, or design with a strong connection to culture. A deep understanding of social media best practices for modern luxury brands and experience with influencer marketing and paid social is a must. The candidate should have experience in a global 360-marketing organization with a focus on industry-leading social media and influencer activations. This position requires a proactive, strategic, and creative leader with experience running a global social media or influencer marketing division. Strong vision, superior communication skills, and the ability to manage varying levels of international stakeholders are essential.

Responsibilities

• Develops social media strategies aligned to marketing objectives and business goals, setting clear KPIs and creating content strategies for each priority platform
• Develops global influencer marketing strategies, including setting KPIs, global criteria, affiliate programs, etc.
• Establish global guidelines and content strategy, providing central and local teams with clear strategic direction to produce premium and impactful social assets
• Develop social go-to-market plans for global campaigns and product launches, working with executive team to develop social benchmarks and meet agreed KPIs
• Spearhead collaboration with marketing channels to build content franchises and episodic programming for social platforms with a focus on community growth and engagement
• Oversee the development of platform-specific action plans, including playbooks, best practices, campaigns and evergreen storytelling for existing and emerging channels
• Drive the creative briefing process with strategic and cultural insights, working with Brand Marketing and Creative teams to create best-in-class content for social
• Create a consistent approach for sharing, educating and inspiring global social teams, and the broader organization, with social media trends, new technologies and creative examples
• Develop strategy, creative thematic and best practices for influencer content for owned and paid social channels
• Spearhead relationships with new/emerging platforms to ensure knowledge of and access to new tools and beta tests
• Ensure Hourglass brand identity and social tone of voice is represented consistently across all social media touchpoints
• Motivate, inspire and mentor a high-performing social team to develop and successfully execute content plans, meeting deadlines and delivering results across all key social platforms
• Ensure content strategies are globally scalable and oversee localization strategies for regional platforms, including Line, WeChat and Weibo
• Monitor, measure, and analyze the effectiveness of the content across channels and make recommendations to optimize performance in real time

Requirements

• Minimum 7 years of professional marketing experience at a luxury brand with a focus on social media
• Minimum 6 years management experience
• A track record of driving buzzworthy, high-impact social media and influencer campaigns, delivering creative excellence and meeting business objectives
• Ability to articulate a vision and strategy that inspires and motivates the team to deliver on goals
• Digital native, with strong ability to create brand continuity across priority platforms, including IG, TikTok, YouTube, Pinterest, and regional social platforms
• Exceptional understanding of the creative process and an ability to effectively lead briefings, collaborate and manage creative teams to deliver on project goals
• Deep analytical experience and ability to evaluate social metrics and apply a data-centric approach to testing and optimizing content
• Experience building influencer marketing strategies that drive measurable awareness and sales
• Excellent presenter and effective communicator with the ability to lead a team and influence key stakeholders
• Extremely high standards, detail-oriented, natural problem solver that thrives in an exciting, fast-paced environment
• Ability to proactively plan and manage program timelines, budgets, and expenses

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Accident insurance
• Critical illness insurance
• Disability insurance
• Retirement savings plans and company match
• Paid family leave
• Education-related programs
• Paid holidays
• Discretionary vacation time