Sr. Ecommerce Manager

Corsair - Duluth, GA

Full-time - Senior

Duluth, GA

Professional, Scientific, and Technical Services

About the position

We are seeking a dynamic and experienced Sr. Ecommerice Manager to join our marketing team to be a key player in driving qualified traffic to the SCUF Gaming website. This role is pivotal in driving our direct-to-consumer business through data-driven product merchandising, promotional planning & consumer journey development. The ideal individual should be a creative problem solver and possess the ability to implement innovative e-commerce strategies based on data-driven insights. A deep understanding of the gaming community and active participation in gaming forums or communities will be a significant advantage.

Responsibilities

• Lead the development and management of our yearly promotion and campaign calendar, ensuring that monthly and quarterly focuses align with overall business objectives and are communicated effectively across teams.
• Collaborate closely with team leads to align on strategic directions for monthly campaigns and promotions.
• Develop and manage promotional forecasts using ASP and unit sales targets to project promo lift.
• Formulate and execute e-commerce channel strategies that aligns campaigns, promotions, new product introductions & partnership executions.
• Design and oversee the execution of a master asset calendar, strategically positioning homepage, landing page, and promotional content to maximize customer engagement and conversion.
• Drive the creation of high-impact creative assets by submitting detailed briefs and ensuring that all materials are aligned with the brand's vision and strategic objectives.
• Synthesize and present performance recaps of promotions, offering strategic insights to the performance team and making data-driven recommendations to optimize future initiatives.
• Monitor KPIs and prepare regular reports for management, highlighting key findings and performance trends.
• Lead the strategic planning and execution of e-commerce projects, from managing Monday.com sprint boards to coordinating complex website tasks, ensuring that all initiatives are delivered on time and within scope.
• Spearhead the development and implementation of new content management processes in Prismic, optimizing workflows and delegating tasks to maximize efficiency.
• Strategically manage the implementation of promotions in Magento, leveraging cart price rules to enhance customer experience and drive sales.
• Lead the strategic setup and analysis of A/B testing, using insights to continuously improve and refine e-commerce performance.
• Advocate for and present strategic e-commerce merchandising initiatives that are designed to drive significant business growth and enhance the customer experience.
• Oversee the intake and evaluation of new website requests, ensuring that all initiatives align with strategic business goals and deliver measurable value.
• Mentor and develop an E-Commerce Coordinator, fostering a culture of continuous learning and strategic thinking within the team.
• Lead the strategic adoption of new SaaS tools, ensuring that all implementations align with broader e-commerce strategies and deliver measurable business outcomes.

Requirements

• 5-7 years of DTC ecommerce experience in e-commerce operations, digital product management & digital marketing.
• Strong analytical skills with a proven ability to use data to drive strategic decisions.
• In-depth experience working in e-commerce platforms such as Shopify & Prismic CMS.
• Experience with A/B testing, conversion rate optimization, and improving user experience.
• Excellent communication and teamwork skills, with an ability to work collaboratively across various departments.
• Proficiency in digital analytics platforms such as GA4, CrazyEgg.
• Demonstrated project management skills with an ability to manage multiple projects in a fast-paced environment.
• Passion for gaming and a good understanding of the gaming community and trends.
• Bachelor's degree in marketing, business, or related field.