Sr. Email Marketing Manager (Viator) Remote

$110,000 - $140,000/Yr

Tripadvisor - Needham, MA

Full-time - Mid Level

Needham, MA

Administrative and Support Services

About the position

The Sr. Email Marketing Manager at Viator is responsible for developing and executing innovative email marketing campaigns aimed at enhancing customer engagement and retention. This role requires a creative thinker with expertise in Marketo, who can work collaboratively across teams to translate business goals into effective marketing strategies. The position is remote-friendly and emphasizes flexibility, creativity, and a data-driven approach to marketing.

Responsibilities

• Develop and deploy lifecycle trigger automations, ad-hoc promotions, and engagement campaigns to drive long-term customer engagement and retention.
• Collaborate cross-functionally with product, product marketing, and sales to translate business goals into delivery requirements, including data specifications, segmentation, targeting logic, and dynamic content.
• Create marketing campaigns using Marketo, including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns.
• Implement A/B testing methodologies to improve email effectiveness in partnership with internal stakeholders.
• Work with copywriters and designers to create compelling email content and write engaging ad copy when resources are unavailable.
• Build analytics and reporting frameworks to gather insights from program performance data and develop recommendations for improvement.
• Ensure compliance with email regulations such as CAN-SPAM, GDPR, and CASL.

Requirements

• 5+ years' experience in email marketing and lifecycle marketing at a B2B brand.
• Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective.
• Experience using Marketo, including building nurture programs and campaign management.
• Proficiency in using Canva, Excel, and Big Query.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication skills, both verbal and written, with the ability to manage stakeholders effectively.
• Demonstrated project management skills with attention to detail.

Nice-to-haves

• SQL experience
• Knowledge of velocity scripting and custom objects
• Experience in a fast-paced environment
• Avid learner with a proactive approach to acquiring new knowledge.

Benefits

• Competitive compensation packages including base salary, annual bonus, and equity.
• Flexible work schedule and remote-friendly collaboration.
• Donation matching for charitable contributions.
• Tuition assistance for career development programs.
• Lifestyle benefit for personal spending on travel or wellness.
• Travel perks including discounts.
• Employee assistance program for personal challenges.
• Comprehensive health benefits with competitive premiums.