Axos Bank - San Diego, CA
posted 4 months ago
The Sr. Email & Web Content Operations Specialist is a pivotal role within Axos Bank, focusing on the execution and optimization of email marketing campaigns and web content. This position is designed for a creative and tech-savvy individual who will enhance customer engagement, retention, and conversion through compelling email and web content. The ideal candidate will have a strong foundation in HTML and CSS, a deep understanding of email marketing and web best practices, and experience with various marketing technology platforms. This role is part of a new division within the Axos Enterprise Marketing team, specifically within the Marketing Tech & Revenue Operations department. In this role, the specialist will serve as the administrator and hands-on operations expert for Stensul/Marketing Cloud and Contentful. They will assist the FVP of MarTech & RevOps with integration work across email, messaging, and web channels, as well as other MarTech tools such as Branch.io and Extole. The position combines expertise in email marketing, web content management, and system integration, making it essential for maintaining seamless marketing communications and campaigns. Key responsibilities include designing and executing engaging email campaigns, ensuring high-quality and responsive email templates, configuring and maintaining web content, and building and managing marketing automation workflows that include email, SMS, and push notifications. The specialist will also collaborate with tech teams on data feeds and integrations with Salesforce, Contentful, and other systems. They will serve as the Subject Matter Expert for email marketing best practices, conduct A/B tests, analyze results, and produce reports and analytics to provide insights for improving campaign performance. Collaboration with marketing and business unit teams is crucial to understand their email and web content requirements and ensure effective execution.