Sr Enterprise Marketing Manger

Entrata - Lehi, UT

Part-time - Mid Level

Hybrid - Lehi, UT

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

Entrata's Enterprise Marketing Manager will play a key role in designing, implementing, and executing marketing programs and events in North America to generate qualified leads and accelerate the progression of opportunities in the sales pipeline. The candidate will shape strategy, create and execute demand campaigns, and manage account-based marketing initiatives, while also monitoring performance and reporting on results.

Responsibilities

• Work in partnership with the demand generation and sales team to build and drive field marketing activities that impact Entrata's growth.
• Own end-to-end project management and execution of digital and in-person events across your region, including all logistics, production, venue sourcing, budget tracking, marketing campaigns, sales enablement, and audience acquisition.
• Maximize Entrata's reach and presence at third-party events through sponsorship execution and complimentary marketing campaign creation.
• Collaborate with peers to develop a field marketing playbook, identify opportunities, and share best practices.
• Develop programs that effectively create brand awareness, generate new pipeline, and influence existing deals across all segments of Entrata's business.
• Think creatively about the customer and prospect experience at in-person events and build experiences that exceed attendees' expectations.
• Operational excellence in building programs across the region, often running multiple activities consecutively.
• Consistently meet and exceed personal and company-wide objectives.
• Coordinate territory and account-focused planning and execution with sales & marketing stakeholders to build marketing events and program calendars to increase awareness, drive engagement, accelerate pipeline, generate leads, and support conversion rates.
• Manage all aspects of event coordination, including strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, F&B, & logistics.
• Own end-to-end management and execution of various proprietary events across your region, including all logistics, production, venue sourcing, budget tracking, marketing campaigns, sales enablement, ROI, and audience acquisition.
• Manage account-based marketing activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
• Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
• Strategize, order and deliver promotional items to support sales & events.
• Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Entrata's objectives and target audience.
• Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
• Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings.
• Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.

Requirements

• Bachelor's degree (or work equivalent)
• 4-5+ years of B2B working experience in the event planning, field marketing, and/or enterprise marketing space
• Minimum 2-3 years experience in enterprise marketing
• Previous experience managing events and marketing campaigns
• Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
• Ability to work independently and in a group setting
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
• Strong written and verbal communication and presentation skills
• Acute attention to detail; demonstrated ability for accuracy and thoroughness
• Ability to work effectively with internal and external clients
• Proven negotiation, problem-solving, organization, and project management skills
• Experience handling large budgets
• Knowledge of Microsoft Office (PowerPoint, Excel, Word)
• Ability to travel domestically is required; some international travel may occur
• Experience in the creative execution of in-person experiences in both saturated/high customer-density regions and new markets
• Proven track record of building successful partnerships with sales teams to craft programs that are metrics-driven in their approach
• Thrive in a dynamic, fast-paced, collaborative environment
• Experience owning more than just logistics of field marketing programs including lead follow-up, sales enablement, marketing email campaigns, and full life-cycle project management
• Strong networking and relationship-building ability -- you are a connector at your core
• High attention to detail, with a process and solution-oriented mindset
• A passion for technology and our mission to disrupt the recruiting industry
• Demonstrated knowledge of the startup landscape
• Experience using Salesforce, Marketo, and Adobe Programs (Photoshop, Illustrator) preferred
• Knowledge of the customer experience landscape is recommended but not required

Benefits

• Flexible and transparent culture with remote and hybrid work options
• Generous vacation time and frequent company recharge days for work-life balance
• Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families
• HSA/FSA options and employer-paid disability benefits provided for eligible employees
• Access to 401(k) or similar retirement plans with employer matching for eligible employees
• Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs
• Family-centric leave policies supporting new parents during significant life events
• Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community
• Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits
• Bi-annual swag drops for employees