Sr. Events Manager

$104,600 - $130,000/Yr

Appfolio - Santa Barbara, CA

Full-time - Senior

Santa Barbara, CA

Professional, Scientific, and Technical Services

About the position

The Sr. Events Manager at AppFolio is responsible for the comprehensive planning and execution of proprietary events, particularly large-scale conferences. This role requires expertise in managing various event types, strategic planning, project management, and budget oversight. The ideal candidate will thrive in a fast-paced environment, collaborating across departments to deliver exceptional events that enhance AppFolio's brand and customer experience.

Responsibilities

• End-to-end planning, scaling, and executing AppFolio's hosted proprietary/marquee events.
• Lead the strategic planning and creative development of a diverse range of events, including large-scale paid conferences and flagship events.
• Deliver extraordinary events and create memorable experiences that position AppFolio's events as best-in-class.
• Shape the future of AppFolio's events strategy with a focus on reimagining and evolving our events to be the best in the industry.
• Manage complex event workflows, from ideation through execution, ensuring all elements are delivered on time, within budget, and to the highest quality.
• Engage with key stakeholders to define event objectives and outcomes, aligning event strategies with AppFolio's growth and brand vision.

Requirements

• 8-10+ years in event marketing and conference management, with extensive experience leading large user conferences and proprietary or flagship events with 5,000 or more attendees.
• Expertise in budget management including revenue modeling and negotiating contracts with vendors, hotels, and third-party event partners.
• Exceptional interpersonal skills, organizational acumen, and attention to detail.
• Experience in people management or mentoring, fostering growth, and developing teams.
• Resourceful problem-solver, with the ability to navigate complex situations.
• Proficiency in the Google Suite and knowledge of event techstack (i.e., Salesforce, Airtable, Tableau, Cvent, or similar).

Nice-to-haves

• BA/BS degree or higher is preferred.

Benefits

• Base salary range of $104,600 to $130,000 based on skills and experience.
• Eligibility for additional benefits and bonuses/commissions for regular full-time employees.