Sr. Global Event Demand Generation Manager, Global Campaigns, Summit Demand Generation

$106,400 - $185,000/Yr

Amazon - San Diego, CA

Full-time - Mid Level

San Diego, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Global Event Demand Generation Manager drives demand generation for Summits globally, working in collaboration with central and Geo field events teams across the globe. This role will own driving event demand generation at scale, implement best practices, to foster better customer experiences globally, and make continuous improvements based on data and insight. This role will partner broadly across the organization with a diverse team of event and field marketing leaders to develop, augment, and optimize the go to market demand generation strategy to ensure campaigns meet their lead generation and pipeline goals. The ideal candidate for this role will take an analytical approach to problem solving and have a proven track record of building and executing strategic lead generation campaigns that drive new customer acquisition and generate pipeline. Multi-channel demand generation strategy will span email, paid and organic social, site merchandising, and more. Experience building and executing demand generation strategy for events is a required qualification as well as experience managing multiple events simultaneously. You will collaborate with a diverse group of central and regional stakeholders to set and execute the global strategy to drive demand generation for tier 1 events at scale. You will own the full lifecycle of driving demand, from strategy and development to launch, reporting, and optimization. You will implement best practices to foster customer-obsessed experiences globally and make continuous improvements based on data and insights.

Responsibilities

• Lead initiatives to globalize demand generation strategy and online experience for tier 1 in person and virtual events to enable field event marketing teams to scale with high bars on quality and efficiency.
• Collaborate across a dynamic ecosystem of global and regional stakeholders to define digital marketing strategy and lead generation campaigns, at global scale, including project management, development, quality assurance, implementation, and reporting.
• Own planning, reporting, including status, priorities, action items, risks (and mitigations), and execution. Ensure each team has the information and assets needed to effectively deliver their key priorities.
• Analyze data and align with stakeholders and cross-functional teams to support locations feasibility and registration, attendance, and pipeline goals.
• Own creation and optimization of marketing content to drive demand, including email, landing page, and templates to enable digital marketing to build at scale globally across MarTech tools.
• Report key success metrics and performance, garner actionable insights that inform decisions, and enhance mechanisms to support continuous improvement.
• Deliver clear, consistent, and frequent communication with stakeholders to ensure ongoing clarity on strategy, best practices, tactics, goals, and performance.
• Manage agency relationship, as needed, and resourcing, to execute campaigns with strong ROI.

Requirements

• 7+ years of professional non-internship marketing experience
• Experience in a business-to-business (B2B) environment, high-tech products/services
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Bachelor's degree in business, marketing, technology, or relevant field of study

Nice-to-haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience communicating results to stakeholders
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience presenting metrics and progress to goal to senior leadership
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and executing demand generation strategy for events and managing multiple events simultaneously.

Benefits

• Flexible work hours and arrangements
• Employee-led affinity groups fostering a culture of inclusion
• Ongoing events and learning experiences for diversity
• Mentorship and career-advancing resources