Sr. Growth Marketing Manager

Full-time - Senior

About the position

Join us at Observe.AI as we embark on an exciting journey to grow our newly launched product, VoiceAI Agents. As our Sr. Growth Marketing Manager, you'll be at the forefront of driving customer acquisition and market penetration, shaping the future of this innovative and new product. This high-impact role offers a unique opportunity to directly influence revenue growth and establish Observe.AI VoiceAI Agents as a market leader. This role will report directly to the Director, Digital Marketing. Ready for the challenge?

Responsibilities

• Create and execute an integrated performance marketing strategy, spanning paid media, lifecycle marketing, content, SEO, influencer partnerships, event marketing, and more, to drive significant growth and measurable results.
• Continuously test and optimize campaigns and strategies across new and existing channels, turning successful experiments into scalable acquisition strategies.
• Drive expansion within our existing customer base, leveraging lifecycle marketing strategies to increase engagement and upsell opportunities.
• Work collaboratively with sales, product, engineering, and design teams to deliver a seamless and engaging user experience.
• Spearhead A/B testing initiatives that uncover valuable insights, improve conversion rates, and accelerate revenue growth, while fostering a culture of innovation and fast-paced iteration within the team.
• Continuously analyze campaign performance and optimize tactics to meet key performance metrics: MQLs, SALs, pipeline, and revenue.

Requirements

• 7+ years of experience in growth marketing, with a strong background in pipeline generation and deal acceleration through paid, organic, and email channels.
• Experience in B2B enterprise marketing, ideally in the AI space or targeting contact center leaders.
• Familiarity with tools and platforms such as LinkedIn Ads, Google Ads, 6sense, Sendoso, Salesforce, Marketo, Mutiny, and Webflow.
• Strong ability to think creatively, lead with data, and manage multiple projects with exceptional organizational skills.
• An eloquent presenter with excellent communication skills, both written and verbal.
• Resilient with a gritty attitude, able to adapt and thrive in a fast-paced, dynamic environment.
• Motivated to work remotely with a flexible, independent mindset.

Benefits

• Competitive compensation including equity
• Excellent medical, dental, and vision insurance options
• Flexible time off
• 12 Company holidays + Winter Break and up to 14 weeks of parental leave
• 401K plan
• Quarterly Lifestyle Spend
• Monthly Mobile + Internet Stipend
• Pre-tax Commuter Benefits