Sr. Growth Marketing Manager

$150,000 - $210,000/Yr

Roth Staffing Companies - Irvine, CA

Full-time - Mid Level

Irvine, CA

Administrative and Support Services

About the position

The Growth Marketing Manager will be responsible for developing and executing comprehensive marketing strategies aimed at acquiring, activating, and retaining partners and customers within the Omada business networking portfolio. This role involves conducting market research, collaborating with cross-functional teams, and analyzing campaign performance to optimize marketing efforts and drive business growth.

Responsibilities

• Develop and execute comprehensive growth marketing strategies and campaigns to acquire, activate, and retain partners and customers across Omada business networking portfolio.
• Conduct market research and customer analysis to identify audience targeting and shape messaging and positioning strategies.
• Work with cross-functional teams to plan and execute integrated marketing campaigns across digital advertising, email marketing, social media, and content marketing.
• Drive partner and customer acquisition by attending industry shows and executing effective marketing events.
• Analyze campaign data and performance metrics to help optimize effectiveness and identify opportunities for growth.
• Collaborate with product management and sales teams to align marketing efforts with product launches, promotions, and sales goals.
• Manage marketing budgets, track resource allocation, and help optimize marketing spend for better ROI.
• Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach and achieve business objectives through innovation and collaboration.
• Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing.
• Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge.

Requirements

• BA/BS degree in marketing or a related field.
• 6-12 years of experience in B2B growth marketing and partner acquisition, or related roles in the business networking or related unified communication industries.
• Demonstrated success in developing and executing high-impact growth marketing strategies that drive significant customer acquisition, engagement, and retention at scale.
• Expertise in launching and managing global product marketing campaigns across diverse regions.
• Extensive experience managing advertising campaigns through digital channels, B2B channels, and industry shows and events.
• Strong analytical skills with experience in data analysis tools such as Google Analytics or similar platforms.
• Familiarity with marketing automation platforms, CRM systems, and email marketing tools.
• Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams.
• Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.
• Problem-solving mindset with a focus on driving business growth through innovative marketing approaches.

Benefits

• Salary: $150K - $210K DOE with Bonus potential
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events