Sr. Growth Marketing Manager

Robert Half - Denver, CO

Full-time - Mid Level

Denver, CO

Administrative and Support Services

About the position

The Director of Growth Marketing will lead the digital marketing efforts for a cutting-edge SaaS company specializing in real estate technology solutions. This role focuses on developing and executing multi-channel marketing campaigns to drive sales, enhance brand awareness, and improve customer acquisition and retention across various product lines. The ideal candidate will collaborate with cross-functional teams to create strategic, data-driven marketing initiatives that align with the company's business goals.

Responsibilities

• Design and execute comprehensive marketing campaigns across various digital channels to drive revenue growth for multiple SaaS products.
• Work closely with product owners, sales teams, and creative departments to align marketing strategies with new product releases and business objectives.
• Develop go-to-market strategies for product launches and feature updates, ensuring clear messaging and audience engagement.
• Partner with account management to enhance customer retention and adoption by understanding customer needs and creating targeted campaigns.
• Collaborate with sales teams to develop effective lead funnels, sales collateral, and nurture campaigns that convert prospects into customers.
• Utilize data analytics to assess the success of marketing campaigns, making data-driven decisions to optimize performance and maximize ROI.
• Manage a team of marketers and creative professionals, setting clear goals, providing mentorship, and aligning departmental efforts with overall company objectives.
• Oversee the creation and execution of a marketing calendar, ensuring that all campaigns are delivered on time and adapt to shifting priorities as necessary.
• Stay updated on the latest digital marketing trends, especially those impacting the SaaS and real estate tech sectors, and incorporate this knowledge into innovative strategies.

Requirements

• Minimum of 5 years of experience in a similar growth marketing role within the SaaS industry.
• Experience in real estate technology or a related field is highly desirable.
• Demonstrated success in creating and executing digital marketing strategies that drive revenue growth.
• Strong leadership skills with experience managing and mentoring marketing teams.
• In-depth knowledge of marketing analytics tools and proven ability to turn insights into actionable strategies.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Bachelor's degree in Marketing, Business, or a related field (advanced degree preferred).

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) with company match.
• Opportunities for career development and growth.
• Collaborative and innovative company culture.