Sr. Growth Specialist (Accounts)

Eighty Five Sixty • Del Mar, CA

419d • $105,000 - $120,000 • Hybrid

About The Position

As a Senior Growth Specialist at 85SIXTY, you will lead cross-channel media strategy, analytics, and optimized activations to drive measurable outcomes for clients. This role involves connecting paid media efforts with owned, shared, and earned media, while also acting as a strategic extension to Account Managers by addressing technical media questions from clients.

Requirements

• Minimum 4+ years of hands-on experience in media planning, buying, and activation across digital and traditional channels.
• Experience managing media in at least one performance platform (GoogleAds, Meta Business Manager, DV360, The Trade Desk, etc.) is required.
• Strong data analysis skills and attention to detail.
• Familiarity with media and analytics platforms.
• Ability to translate data insights into actionable strategies and optimizations.
• Understanding of brand and performance media and the synergy across the two.
• Strong understanding of first-party data principles including 1P data activation tactics.
• Collaborative with strong interpersonal skills and client-facing experience.
• Natural leadership instincts.

Nice To Haves

• Experience working in hospitality and travel.
• Flexibility to travel for work meetings and events.

Responsibilities

• Develop actionable media strategies aligned with client growth goals.
• Serve as a media expert, advising clients on optimizations and new campaign ideas.
• Collaborate with account teams to understand and meet client expectations for growth, including methodical testing.
• Use reporting tools and resources to monitor performance, identify improvement areas, and anticipate issues.
• Educate clients and propose proactive solutions for growth.
• Work with cross-functional teams to integrate consumer insights into media strategies.
• Assist with in-platform tasks and participate in client meetings, workshops, and planning sessions.
• Monitor marketing trends and recommend new strategies.
• Help create communication plans, set KPIs, and determine channel mix and budgets.
• Support new business development efforts.

Benefits

• Competitive salary and benefits package.
• Medical, Dental, Vision insurance.
• Life/AD&D insurance.
• Flexible Time Off (FTO).
• Paid Holidays Annually: 14.
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 101-250 employees