Sr. Industry PMM, Automotive, Industry PMM, Automotive

$128,600 - $212,600/Yr

Amazon - Federal Way, WA

Full-time - Mid Level

Federal Way, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Industry Product Marketing Manager for Automotive at AWS is responsible for defining and driving messaging and thought leadership content tailored for the automotive vertical. This role involves delivering customer-centric storytelling across various marketing channels, managing marketing activities for large-scale events, product launches, and announcements, and developing programs to educate AWS sales and GTM teams about automotive-specific offerings. The ideal candidate will leverage their expertise in technology and marketing to create compelling narratives that highlight the impact of AWS solutions in the automotive industry.

Responsibilities

• Craft & develop compelling stories, content and tools (e.g., presentations, whitepapers, infographics, webinars, customer success stories, product videos) that communicate our Automotive value proposition.
• Engage with customers and partners to drive advocacy.
• Own content strategy and execution for key communication channels including website, blog, social media, on-network promotion, and emails.
• Plan and execute marketing initiatives at industry events to showcase Automotive messaging, content, keynotes, and breakout sessions.
• Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content.
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.
• Continuously measure and optimize product marketing initiatives.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Nice-to-haves

• Experience using SQL or other analytical tools for conducting data analysis.
• Experience with customer segmentation, profiling, and targeting.
• Experience communicating results to stakeholders.

Benefits

• Flexible work hours and arrangements.
• Mentorship and career growth opportunities.
• Employee-led affinity groups fostering a culture of inclusion.