Sr. Industry Product Marketing Manager, Financial Services

$128,600 - $212,600/Yr

Amazon - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As a Senior Industry Product Marketing Manager for Financial Services at AWS, you will be responsible for defining and driving the marketing strategy and messaging for the banking and capital markets segments. This role involves delivering customer-centric storytelling, shaping customer advocacy, and leading marketing initiatives at large-scale events. You will work closely with various marketing teams to execute global marketing strategies and continuously optimize product marketing initiatives.

Responsibilities

• Own the global marketing segment strategy for banking and capital markets
• Craft & develop compelling messaging, thought leadership, and GTM enablement
• Lead customer storytelling and drive advocacy for banking and capital markets customers
• Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails
• Plan and execute marketing initiatives at industry events to showcase financial services and segment messaging, content, keynotes, and speaking sessions
• Partner with other marketing teams to drive and execute on global marketing initiatives
• Continuously measure and optimize product marketing initiatives

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience managing and measuring marketing performance in various channels

Nice-to-haves

• MBA
• Experience leading go-to-market for consumer software or hardware product launches
• Experience in the Financial Services industry, specifically capital markets and banking

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Diversity and inclusion programs
• Employee-led affinity groups
• Work-life harmony initiatives