Sr Insights Manager; Marketing & Brand Insights

$89,700 - $161,500/Yr

Target - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

General Merchandise Retailers

About the position

The Senior Insights Manager for Marketing & Brand Insights at Target is responsible for leading consumer research initiatives that inform marketing and merchandising strategies. This role involves consulting with various partners to develop guest-centric strategies, managing complex qualitative and quantitative research projects, and translating insights into actionable recommendations. The position requires strong analytical skills and the ability to communicate findings effectively to drive decision-making across the organization.

Responsibilities

• Lead consumer research initiatives to inform marketing and merchandising strategies.
• Consult and influence partners to develop guest-centric strategies.
• Manage complex qualitative and quantitative insights projects in collaboration with research agencies and internal partners.
• Scope and recommend optimal research designs to address strategic problems.
• Synthesize various data resources and translate insights into actionable directions.
• Communicate compelling stories and insights clearly and engagingly.
• Design and execute experiential learning sessions to inspire action among partners.
• Manage project timelines, budgets, and agency billing.

Requirements

• Four-year degree or equivalent experience.
• 6+ years of consumer insights experience.
• 4+ years of experience in marketing measurement and research.
• Strong quantitative research experience; advanced analytics experience is a plus.
• Excellent analytical, decision-making, project management, and communication skills.
• Strong conceptual skills to translate concepts into research methodologies.
• Ability to assimilate information quickly and accurately.
• Proven track record in managing complex projects effectively.
• Ability to synthesize and communicate complex findings clearly.
• Embraces change and is comfortable with ambiguity.
• Possesses a growth mindset and builds strong relationships with partners.

Benefits

• Comprehensive health benefits including medical, vision, dental, and life insurance.
• 401(k) retirement plan.
• Employee discount program.
• Short-term and long-term disability insurance.
• Paid sick leave.
• Paid national holidays.
• Paid vacation.