Sr. Integrated Marketing Manager

$128,960 - $139,360/Yr

24 Seven - San Francisco, CA

Full-time - Mid Level

Onsite - San Francisco, CA

Administrative and Support Services

About the position

The Senior Integrated Marketing Manager will develop and execute digital strategies aimed at maintaining brand equity and increasing market share. This role requires a deep understanding of the brand, its target market, and its overall vision. The position involves managing product-focused storytelling and promotional events across various digital platforms, ensuring effective communication and collaboration with cross-functional teams.

Responsibilities

• Manage all in-season execution for product-focused storytelling and promotional events across homepage, email, and digital media platforms.
• Develop in-season asset briefs, linking, and promotional communication strategies.
• Lead cross-functional teams in in-season asset development and execution.
• Provide initial feedback during project team reviews and ensure updates are communicated effectively.
• Present assets during leadership reviews and manage changes to strategy and creative based on promotional updates.
• Build and maintain strong relationships with cross-functional teams, including creative, CRM, commercial planning, media, merchandising, online experience, digital production, and external agencies.
• Analyze performance metrics and the competitive landscape to optimize marketing assets in alignment with industry best practices.
• Collaborate with cross-functional teams to ideate and execute test-and-learn initiatives across channels.
• Serve as a product expert, overseeing the end-to-end process of taking assets from conception to creation.

Requirements

• 3-5 years of experience in consumer marketing; content marketing experience required
• Proven ability to translate product stories into compelling marketing messages
• Strategic, data-driven, global thinker with a customer focused mindset
• Solid analytical skills, ability to glean insights and tell a story from data
• Experience in fashion and retail strongly preferred

Benefits

• See Benefits