Sr Integrated Marketing Manager

Emerson Electric - Austin, TX

Full-time - Mid Level

Austin, TX

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Senior Integrated Marketing Manager at Emerson will play a crucial role in the Global Marketing Team, focusing on developing and launching integrated marketing campaigns that align with business goals and drive engagement, pipeline, and revenue. This position requires a strategic liaison to Business Unit Marketing Leaders and involves collaboration with various marketing functions to enhance product-focused campaigns across multiple industries.

Responsibilities

• Develop integrated marketing strategies and priorities to drive demand for NI products and systems
• Support product launches and coordinate marketing campaigns for maximum market impact on ni.com, sales and partner/distributor channels
• Recommend strategies to improve outcomes of existing industry marketing plans and opportunities to enhance existing broad based marketing efforts
• Apply market research to identify industry trends and opportunities for maximization of marketing impact
• Develop customer-facing marketing materials including campaign assets, web content, social media, email, video, events, paid media, and earned media as needed
• Help define account-based marketing strategies to drive industry growth across accounts globally
• Analyze, monitor, and optimize campaign performance; communicate results and drive continuous improvement
• Cultivate collaborative working relationships across critical team members to collectively achieve business objectives and cultivate growth
• Partner with Field Marketing to develop industry sales enablement materials to enhance broad-based product promotions to prospects and customers

Requirements

• Bachelor's degree in marketing or related disciplines
• 10 or more years related marketing and/or business leadership experience
• Demonstrated experience developing and executing insight-driven integrated marketing campaigns that drove quantitative results at regional and/or global levels
• Highly collaborative and adept at leading and influencing cross-functional teams effectively, internally as well as at external partners and agencies
• Excellent written, oral, and presentation communication skills in English

Nice-to-haves

• Ability to use good judgement to consult with various business leaders and assist others to drive successful coordinated marketing execution
• Growth mindset - help do things differently and see opportunity in change
• Strong organizational skills to lead multiple concurrent projects with good attention to detail
• Analytics expertise - Dive into the details of what is working and why, find actionable insights and strategies for test plans

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities