Sr. Journey Campaign Manager and Business Analyst - Remote

$104,700 - $190,400/Yr

UnitedHealth Group - Minnetonka, MN

Full-time - Mid Level

Remote - Minnetonka, MN

Insurance Carriers and Related Activities

About the position

The Sr. Journey Campaign Manager and Business Analyst role at UnitedHealth Group focuses on translating marketing business requirements into technical specifications for Adobe Journey Optimizer. This position is crucial for orchestrating customer journeys across various channels, ensuring effective execution and deployment. The role involves leading a team, managing campaign complexities, and collaborating with multiple departments to enhance marketing operations.

Responsibilities

• Leads a team of Journey Campaign Managers providing coaching and direction as needed to support the delivery of Customer Journeys
• Captures new or modified data and capability requirements as needed by Marketing Operations in the Journey development process
• Works with the MarTech Product organization to prioritize backlogs and roadmaps for new capability features and the IT organization for new/modified data needs respectively
• Facilitates agile ceremonies (e.g., sprint planning, stand-ups, retrospectives)
• Removes obstacles that impede the team's progress and ensures the team follows agile practices and principles
• Shares functional and technical best practices on campaigns, content, reports & data as needed
• Prepares technical BRD and ensures completeness and assesses feasibility requirements
• Assigns and communicates campaign complexity and standard turnaround times
• Validates Technical BRD design with Marketing Strategist prior to Campaign Build
• Reviews requests and determines which teams need to be involved for successful delivery of customer Journeys
• Transitions Workfront request and all associated documentation (BRDs and assets) to the campaign development team for implementation
• Provides technical guidance to the campaign developers
• Manages the delivery and execution of all campaigns and other requests handled by the campaign team
• Works to resolve issues with MarTech Product and engineering team if any issues and/or risks arise
• Ensures campaigns/journeys are delivered as designed and meet quality standards
• Supports approximately 300+ journey deployments for M&R (MA/DSNP) Acquisition, Member and Group Retiree

Requirements

• 4+ years Business Analysis Experience inclusive of creating technical BRDs and understanding of data elements needed for Journey/Campaign Execution
• Intermediate to Advanced Experience using Process Flow software (Visio, MIRO, etc.) to capture Journey Concepting and designs
• Intermediate Experience using Adobe Workfront
• Familiarity and experience working with Adobe Experience Platform Martech Tools used for Journey Building, Marketing segmentation and audience creation (Adobe Campaign, Adobe Experience Platform - AJO, CJA)
• Experience working in Agile methodology and practices
• Experience working in Direct and Digital Marketing environments

Nice-to-haves

• Relevant work experience in strategy, management consulting, product or general management
• Solid history of quickly gaining credibility, partnering with business leaders and exhibiting executive presence
• Ability to champion continuous change, consult with versatility, exhibit personal leadership and model a customer orientation
• Ability to effectively drive results in a dynamic, matrixed environment with a high degree of organizational change, growth and ambiguity
• Superior conceptual, analytical and financial modeling skills

Benefits

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution