Under Armour - Baltimore, MD
posted 6 months ago
The Sr. Lead, Brand Marketing, Women's Train at Under Armour is a pivotal role responsible for all marketing activities related to the Women's Train consumer segment. This position requires a deep commitment to understanding and engaging with the Women's Train audience, crafting consumer-focused and audience-driven go-to-market strategies that enhance brand growth and drive sales. The ideal candidate will obsess over the Women's Train category, ensuring that all marketing efforts resonate authentically with consumers and contribute to a full-funnel consumer journey that fosters consideration and brand affinity. In this role, the Sr. Lead will collaborate closely with cross-functional partners, including product, social media, public relations, and events, to build integrated marketing plans that align with the brand's values and objectives. A strong emphasis will be placed on the North American market, where the Sr. Lead will leverage data-driven insights and past learnings to inform strategic planning and execution. The position also involves leading the overall planning process, aligning brand initiatives such as positioning, messaging, and communications across all channels, and ensuring timely delivery of marketing assets and activations. The Sr. Lead will serve as a thought leader and advocate for the Women's Train category, representing the brand's perspective to internal and external stakeholders, including senior leadership. Budget management and the implementation of marketing best practices are also key responsibilities, as is fostering a culture of mentorship within the team. This role is designed for a strategic thinker with a passion for consumer engagement and a proven track record in brand marketing.