Sr. Liaison, Email and Mobile Marketing

COOK Systems International - Memphis, TN

Full-time - Mid Level

Memphis, TN

Professional, Scientific, and Technical Services

About the position

The Sr. Liaison for Email and Mobile Marketing at Cook Systems is responsible for the end-to-end execution of loyalty program communications and email marketing initiatives. This role requires a strong background in Salesforce Marketing Cloud, particularly in managing large-scale email marketing programs for e-commerce or retail brands. The position emphasizes analytics, customer journey management, and advanced audience segmentation, all within a hybrid work environment.

Responsibilities

• End-to-end execution of loyalty program communications, including build, QA, and deployment scheduling.
• Assisting with analytics management and data interpretation.
• Assisting with scaling email marketing and personalization program.
• Assisting with customer journey management.
• Assisting with the implementation of email marketing and personalization technology roadmap.
• Support for advanced audience segmentation and email execution.

Requirements

• Minimum 4 years of experience in email marketing execution, specifically in Salesforce Marketing Cloud.
• Salesforce Marketing Cloud email specialist certification.
• Experience working with Data Cloud and loyalty program management.
• Strong analytics skills with the ability to derive actionable insights from campaign performance metrics.
• Both client-side and agency experience.

Benefits

• Blue Cross Blue Shield Medical, Dental, and Vision Insurance
• Life, Critical Illness, and Accident Insurance through Unum
• Flexible Spending Account (FSA) through Navia
• Health Gap Insurance through Sunlife
• 401(k) Plan with Company Match through The Standard