Sr. Manager, Brand Management and Product Marketing

$105,000 - $195,000/Yr

Spectrum - Burbank, CA

Full-time - Mid Level

Burbank, CA

Telecommunications

About the position

The Senior Manager, Brand Management and Product Marketing at WB Games is responsible for developing brand and product strategies, executing global go-to-market plans, and guiding a cross-functional organization for the Console and PC business. This role involves collaborating with various teams to ensure effective execution of marketing strategies and campaigns, while deeply understanding player motivations and market trends.

Responsibilities

• Develop brand strategy and execute global go-to-market plans and creative.
• Build and execute brand strategies, target audience, positioning, and franchise key performance indicators.
• Support building out a long-term, global, franchise marketing strategy and title-specific campaigns.
• Understand player motivations, preferences, market trends, and movements to guide product-market fit.
• Provide product and competitive expertise for Development, Marketing, and Publishing teams.
• Manage creative and go-to-market elements of global game releases.
• Lead cross-functional teams to ensure effective execution of strategic and financial goals.
• Ensure campaigns are executed with local nuance tailored to each market.
• Analyze and monitor key metrics and user feedback to determine user trends and behavior.
• Incorporate best practices from analysis of in-game data, sales numbers, and financial metrics.
• Develop SKU plan strategies that encompass growth initiatives for digital platforms.
• Partner, present, and report to studio leadership and stakeholders on marketing strategies and findings.
• Liaison with teams across Warner Bros. Discovery to develop and execute cross-promotional strategies.

Requirements

• Minimum 7+ years experience in marketing roles within the gaming industry.
• Experience working as part of a global organization across multiple time zones, especially with European teams.
• Project management and coordination across functional groups, studios, and external partners.
• Experience working with licensors/licensees.
• Strong communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic, flexible environment.
• BA/BS degree required.

Nice-to-haves

• MBA preferred.

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays
• Sick time
• Vacation