Sr Manager, Brand Marketing

Athleta - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

As a critical member of the Athleta Brand Marketing team, the Senior Manager of Brand Marketing will lead, in partnership with the Director of Brand Marketing, the omni-channel seasonal marketing strategy, planning, and implementation. This role is essential in ensuring that significant brand and product ideas are powerfully brought to life across all major brand touchpoints. The Senior Manager will also drive the marketing strategy for the Athleta Girl category, which is a vital high-growth segment of the business. The primary mandate of this position is to enhance brand awareness, acquire new customers, drive traffic and conversion, and deepen the emotional connection that consumers experience with both Athleta Girl and the Athleta brand as a whole. In this role, the Senior Manager will develop seasonal campaign briefs and collaborate with the creative team to produce seasonal marketing creative that aligns with brand messaging objectives and delivers impactful results. They will lead all seasonal product marketing and messaging to ensure that marketing strategies effectively contribute to business outcomes. Collaboration with Brand Marketing partners on the Women’s business will be crucial to develop seasonal brand, product, and cultural integration points between the Women’s and Girls’ business. The Senior Manager will also conduct seasonal omni-channel hindsight and competitive analyses to inform marketing strategies. They will partner with cross-functional team members to continuously test, measure the effectiveness (ROI) of, and optimize brand marketing and campaign initiatives. Additionally, they will work closely with the customer insights team to inform seasonal marketing strategies and act as the senior marketing representative at all relevant Athleta Girl pipeline milestone meetings. Presenting seasonal marketing strategies and plans to the CMO, cross-functional partners, and senior leadership team will be a key responsibility to garner buy-in and obtain necessary approvals. Furthermore, the Senior Manager will support the Director of Brand Marketing in leading brand marketing strategy for key strategic growth initiatives to drive business results, growth, and relevancy.

Responsibilities

• Lead the omni-channel seasonal marketing strategy, planning, and implementation in partnership with the Director of Brand Marketing.
• Develop seasonal campaign briefs and collaborate with the creative team to create impactful seasonal marketing creative.
• Lead all seasonal product marketing and messaging to ensure business impact through effective marketing strategies.
• Collaborate with Brand Marketing partners on the Women’s business to integrate seasonal brand, product, and cultural points between Women’s and Girls’ business.
• Conduct seasonal omni-channel hindsight and competitive analyses to inform marketing strategies.
• Partner with cross-functional team members to test, measure, and optimize brand marketing initiatives for effectiveness (ROI).
• Work with the customer insights team to inform seasonal marketing strategies.
• Act as the senior marketing representative at Athleta Girl pipeline milestone meetings.
• Present seasonal marketing strategies and plans to the CMO and senior leadership team to secure approvals and buy-in.
• Support the Director of Brand Marketing in leading brand marketing strategy for key growth initiatives.

Requirements

• 6-8 years of brand marketing strategy and planning experience in fashion/apparel, consumer brand, and/or marketing agency.
• Knowledge of the Sports/Fitness/Outdoor industry; athletic experience or interest is a plus.
• Experience in marketing to Mom and Gen Z audiences, with a strong understanding of consumer insights and engagement tactics.
• Omni-channel brand marketing experience with a strong understanding of retail and digital marketing.
• Proven track record of developing and executing annual and seasonal brand marketing strategies that drive strong business results.
• Ability to translate product, trend, and merchandising information into marketable product messages.
• Strong leadership and collaboration skills with the ability to form effective partnerships across cross-functional teams.
• Detail-oriented, organized, and self-motivated with strong leadership skills.
• High comfort level with presenting to and garnering buy-in from senior leadership team members.
• Experience and passion for creative development and effectively briefing and working with creative teams.
• Strong project management skills with a demonstrated track record in managing complex projects.
• Comfortable operating in a fast-paced environment and dealing with ambiguity.
• Flexibility to manage competing priorities and shift focus as determined by changing business needs.

Nice-to-haves

• Experience in the athletic apparel industry.
• Familiarity with digital marketing tools and analytics.

Benefits

• 50% off regular-priced merchandise at Old Navy, Gap, and Athleta, and 30% off at Outlet for all employees.
• Competitive Paid Time Off plans.
• Up to five “on the clock” hours each month to volunteer at a charity of choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of base pay.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.