Sr. Manager, Category Advisor

Helen Of Troy - Bentonville, AR

Full-time - Mid Level

Hybrid - Bentonville, AR

Food Services and Drinking Places

About the position

As the Sr. Manager, Category Advisor at Helen of Troy, you will play a pivotal role in supporting the Walmart Merchandising Team to drive outstanding growth solutions. Your expertise as a category professional will be essential in developing differentiated, relevant, and actionable insights that guide a robust category growth strategy. You will be responsible for executing this strategy and providing critical metric tracking to ensure its success. Your role will involve stewarding the value of Helen of Troy's Category Advisory Services with Walmart's leadership, evaluating the category, addressing key business questions, and building strategies and tactics to drive category growth. In this position, you will deliver fully coordinated consumer, category, and market insights that will guide Walmart's strategic choices and tactical actions, ultimately leading to significant growth. You will proactively provide analytics using all Category Management capabilities, including planogram software, data visualization tools, and marketplace data, to identify business opportunities and develop recommendations. Building and nurturing business relationships with key contacts at Walmart will be crucial, establishing Helen of Troy as the leading source for all category strategy needs. Your responsibilities will also include planning and implementing modular relays with Walmart Merchandising, providing Category Management reporting, trend analysis, customized reports, and special project work directly to Walmart. You will work closely with Walmart's Merchandising teams, applying JDA Space Planning software for semi-annual resets, and tracking and developing strategies to gain share leadership at the manufacturing, brand, and sub-category levels. This role requires you to maintain and manipulate big data to develop deep insights on products, both for Helen of Troy and competitive brands. Additionally, you will be expected to explain online category insights to cross-functional groups, converting these insights into actionable new product development (NPD) and trends. As the category leader, you will bring more value to the division and selling process by developing consistent data analysis to support category selling stories and line reviews. You will also be responsible for developing, maintaining, and reporting on Market Share Overviews, Pricing Buckets, and potentially PowerBI Dashboards on a monthly basis.

Responsibilities

• Support the Walmart Merchandising Team to drive outstanding growth solutions.
• Develop differentiated, relevant, and actionable insights for category growth strategy.
• Execute the category growth strategy and provide critical metric tracking.
• Steward the value of Helen of Troy's Category Advisory Services with Walmart leadership.
• Evaluate the category and address key business questions to build strategies for growth.
• Deliver coordinated consumer, category, and market insights to guide Walmart's strategic choices.
• Provide analytics using Category Management capabilities to identify business opportunities.
• Nurture business relationships with Walmart key contacts to establish Helen of Troy as a leading source for category strategy needs.
• Plan and implement modular relays with Walmart Merchandising.
• Provide Category Management reporting, trend analysis, and customized reports to Walmart.
• Collaborate with Walmart's Merchandising teams using JDA Space Planning software for resets.
• Track and develop strategies to gain share leadership at various levels.
• Maintain and manipulate big data to develop insights on products.
• Explain online category insights to cross-functional groups and convert insights into actionable NPD.
• Develop consistent data analysis to support category selling stories and line reviews.
• Report on Market Share Overviews, Pricing Buckets, and PowerBI Dashboards monthly.

Requirements

• Bachelor's Degree, preferably in Marketing or Business.
• 5+ years' experience in CPG (Consumer Packaged Goods) within the eCommerce channel.
• 5+ years' experience in Category & Shopper Insights.
• 2 years' experience as Walmart Category Advisor.
• Experience in Category Management, Analytics, or Sales.
• Knowledge of syndicated data sources: NPD, Nielsen/IRI, Household Panel, & TraQline.
• Knowledge of JDA Space Planning software.
• Experience with Excel and PowerPoint.
• Experience working with senior customer leadership at the Senior Buyer/Merchant or DMM level.
• Knowledge and use of data visualization software: Power BI or Tableau.
• Experience with Atlas data warehouse, SQL Server and Access.
• Authorized to work in the United States on a full-time basis.

Nice-to-haves

• Experience in a leadership role within a retail environment.
• Familiarity with advanced analytics techniques and tools.
• Strong negotiation skills and experience in vendor management.

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Educational Assistance