Sr Manager Digital Growth - Marketing

$99,500 - $140,000/Yr

Healthequity - State College, PA

Full-time - Mid Level

Remote - State College, PA

Administrative and Support Services

About the position

The Sr Manager of Digital Growth at HealthEquity is responsible for driving the strategy and execution of the company's public-facing digital properties. This role focuses on managing and optimizing the public website to ensure a seamless user experience while enhancing web performance, SEO, and content management. The position requires a blend of technical expertise, strategic oversight, and collaboration with cross-functional teams and external agencies to deliver high-performing digital experiences.

Responsibilities

• Lead the strategic direction and execution for HealthEquity's public website, including SEO, page performance, and content management.
• Manage a team of web developers and collaborate with external marketing agencies.
• Oversee the maintenance and enhancements of the public website, ensuring an optimal and scalable user experience.
• Collaborate with internal stakeholders and IT to implement new website features and improvements.
• Manage page requests, asset management, and SEO optimization efforts.
• Partner with analytics teams to develop and implement robust tracking and reporting mechanisms to monitor performance.
• Develop testing protocols to ensure continuous improvement and functionality of the public site.
• Collaborate with IT and security teams to ensure the website is secure, up to date with the latest security patches, and compliant with industry standards (e.g., HIPAA for healthcare companies).
• Support B2B & B2C marketing efforts by creating and managing multiple landing pages.
• Lead the ongoing evolution, maintenance, and optimization of the company's public website.

Requirements

• Bachelor's Degree in Web Development, Digital Marketing, Business, or a related field.
• 7+ years of experience in web strategy, digital experience management, or a related field.
• Proven experience leading website management efforts, including SEO, content management systems, and performance optimization.
• Strong project management skills, with experience leading cross-functional teams and external agencies.
• Experience with digital analytics, tag management, and web architecture.
• Excellent communication and collaboration skills, with a proven ability to manage multiple stakeholders and influence decision-making.
• Experience operating within a CMS (Contentful experience preferred).
• Experience leveraging web personalization tools and strategies to create dynamic, user-centric experiences.

Benefits

• Medical, dental, and vision insurance
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Adventure accounts
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives