Sr. Manager, Digital Marketing & Strategy (Management)

Live Nation - New York, NY

Full-time - Mid Level

New York, NY

Amusement, Gambling, and Recreation Industries

About the position

The Sr. Manager of Digital Marketing & Strategy at Roc Nation is a pivotal role responsible for driving digital marketing initiatives for a diverse roster of artists. Reporting to the VP of Digital Marketing & Strategy, this position involves executing promotional campaigns, developing creative marketing plans, and managing social media and web platforms for artists. The role requires a blend of strategic thinking and hands-on execution to enhance artist visibility and engagement in the digital space.

Responsibilities

• Lead overall strategy and execution of Roc Nation and clients' social marketing, including editorial calendar creation and content creation.
• Establish relationships and collaborations with brand and personality influencers to increase artist awareness and generate meaningful social growth.
• Develop and execute digital marketing and content distribution strategies for Roc Nation, management, and publishing clients.
• Produce and post digital content, including text, images, and videos; liaise with artists and managers to develop artist-generated content.
• Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives.
• Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles, and Roc Nation properties.
• Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy.
• Work with Roc Nation's marketing team to execute content release campaigns, tour promotions, and support all other company initiatives.
• Includes general administrative duties such as maintaining team calendars, managing client databases, preparing meeting agendas, and taking meeting notes.

Requirements

• Strong oral/written communication skills.
• In-depth understanding of social media platforms, industry trends, new technologies, and digital music services.
• 3-5 years experience managing the use of and/or relationships with social platforms.
• Ability to research, conduct successful outreach, and manage an ongoing social influencer database.
• Extensive knowledge of and passion for the music market and the digital space.
• Excellent copywriting skills; ability to write under pressure for multiple campaigns and clients simultaneously.
• The highest attention to detail.
• Track record building and maintaining strong business relationships.
• The drive to take initiative, work independently, and be accountable while also being a collaborative team player.
• Bachelor's degree in a related field preferred.
• Experience running reports and exporting data from Google Analytics, email service providers, CRM, and other audio/video/social platforms.
• Experience working with social management and listening platforms.
• Experience working with content management systems, especially Wordpress.
• Knowledge using basic audio, photo, and video editing programs.

Benefits

• Competitive salary range of $85,000.00 - $95,000.00 USD.
• Equal employment opportunity policies.
• Diverse and inclusive work environment.