Sr Manager, Digital Marketing (Youtube Creative Kids)

$123,000 - $165,000/Yr

Disney - Burbank, CA

Full-time - Mid Level

Burbank, CA

1,001-5,000 employees

Motion Picture and Sound Recording Industries

About the position

The Senior Manager, Digital Marketing for YouTube Creative Kids at Disney will oversee the creative and programming aspects of the company's Made-for-Kid (MFK) YouTube channels. This role involves managing content development, production, and channel strategy while ensuring adherence to brand standards and policies. The Senior Manager will collaborate with various internal teams to create engaging, kid-friendly content that aligns with Disney's brand and franchise goals.

Responsibilities

• Lead development and production of evergreen, short-form video content for MFK YouTube channels (VOD and derivative YT Shorts) and within budget
• Manage content planning to align production and delivery of final assets with programming calendars in support of franchise priorities timelines
• Uphold and adhere to brand guidelines when creating content, ensuring videos are consistently kid-friendly and on-brand in voice, style, and tone
• Collaborate with Brand, Franchise, Consumer Productions and Digital Marketing teams throughout content lifecycle to ensure content delivers upon expectations
• Route all assets to necessary stakeholders for internal approval (Legal, Brand & Franchise, etc.)
• Develop and produce content that can travel internationally in support of the brand/franchise strategies and priorities
• Manage a team dedicated to executing the MFK YouTube channel strategies
• Liaise with international, internal partners to create content that can travel outside the US and positively impact the global business
• Act as a creative consultant for brands and franchises under remit for partners creating digital content
• Collaborate with Digital Strategy & Programming team on content publishing rollouts and stakeholder requests

Requirements

• 7+ years' relevant experience with content development and production, preferably in digital
• 3+ years' experience managing teams and the professional development of professionals
• Experience in shortform content development and production for primarily animation but live action a plus
• Passion for kid-friendly content and story-telling
• Outstanding project management, organization, presentation and communication skills
• Proficient in Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere
• Strong understanding of social media platforms and trends, specifically YouTube
• Team player with strong work ethic and ability to be nimble
• Ability to manage multiple projects and priorities in a matrixed organization
• Efficient with time with the ability to meet deadlines and self-direct time management
• Solid understanding and interest in YouTube and social media platforms

Nice-to-haves

• AA or BA in Digital Marketing, Marketing or business admin/relevant degree preferred
• Familiarity and knowledge of Disney Brands a plus

Benefits

• Medical insurance
• Financial benefits
• Bonus and/or long-term incentive units may be provided as part of the compensation package