Sr Manager, Digital Marketing

$130,800 - $175,400/Yr

Disney - New York, NY

Full-time - Mid Level

New York, NY

Motion Picture and Sound Recording Industries

About the position

The Senior Manager of Digital Marketing for YouTube at Disney Entertainment is responsible for developing and executing creative strategies for General Audience YouTube channels. This role involves overseeing content development, production, and channel operations while ensuring alignment with brand standards and franchise priorities. The ideal candidate will have a strong understanding of the YouTube ecosystem and will work closely with various stakeholders to create engaging content that resonates with a global audience.

Responsibilities

• Lead creative development and production of long and short-form video content (VOD, live streams, and YT Shorts) for GA YouTube channels, ensuring timely delivery within budget.
• Manage content strategy and planning to align production and delivery of final assets with programming calendars in support of franchise priorities and timelines.
• Uphold and adhere to brand guidelines when creating content, ensuring videos are consistently on-brand in voice, style, and tone.
• Collaborate with Studios, Brand, Franchise, Consumer Productions, Music, and Digital Marketing teams throughout the content lifecycle to ensure content meets expectations.
• Engage, collaborate, and manage relationships with third-party creative and platform partners to create engaging content and identify new opportunities.
• Route all assets to necessary stakeholders for internal approval (Legal, Brand & Franchise, etc.).
• Develop and produce content that can travel internationally and across platforms in support of brand/franchise strategies and priorities.
• Manage and collaborate with a growing team dedicated to executing the GA YouTube channel strategies.

Requirements

• 7+ years' relevant experience with content development and production, preferably in digital.
• 3+ years experience managing teams and the professional development of professionals.
• AA or BA in Digital Marketing, Marketing, or business admin/relevant degree preferred.
• Strong understanding of digital platforms and trends, specifically YouTube.
• Outstanding project management, organization, presentation, and communication skills.
• Ability to manage multiple projects and priorities in a matrixed organization.
• Efficient with time management and the ability to meet deadlines.

Nice-to-haves

• Familiarity, knowledge, and passion for Disney Brands.

Benefits

• Medical benefits
• Financial benefits
• Bonus and/or long-term incentive units may be provided as part of the compensation package.